How to Export Food & Beverage Products to China

  • Date
    22 June 2016 - 22 June 2016
  • Beijing Time
    9:30 AM - 5:00 PM
  • Venue
    Cluster Alimentario de Galicia Edificio FEUGA ofc. 21. Espazo ATClusters Galicia Rúa Lope Gómez de Marzoa s/n Campus Vida. E15705. Santiago de Compostela. Spain
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The EU SME Centre and the Galicia Food Cluster are delighted to invite you to join our training workshop on June 22 in Galicia on How to Export Food and Beverages to China. EU SME Centre Expert Pablo Recio will provide practical advice on how to understand, prepare and implement the entire export process, by introducing you to the current market situation, how to develop your business, a look at technical barriers to entry, as well as aspects of selling online and how to put in place your own market approach.


09.00 am – 9.30 am

Registro y Networking

09.30 am – 10.45 am

1. Visión general del Mercado de alimentos y bebidas en China

  • Situación general y perspectivas
  • Productos con mayor potencial
  • Principales focos de crecimiento
  • Canales de distribución
  • Precios en China
  • Productos orgánicos
  • Escándalos alimentarios
  • Protección de la marca

10.45 am – 11.00 am

Pausa café

11.00 am – 12.30 pm

2. Comercialización tradicional.

  • Opciones y evaluación de las formas de encontrar socios en China
  • Seguimiento comercial
  • Negociaciones
  • Construir una relación
  • Aspectos prácticos
  • Casos prácticos

12.30 pm – 13.00 pm


13.00 pm – 14.30 pm

3. Barreras técnicas

  • Mapa de proceso de exportación
  • Mapa de proceso de importación
  • Revisión por producto
  • Etiquetado
  • Aranceles
  • Normativa
  • Comportamiento de aduanas

14.30 pm – 15.30 pm


15.30 pm – 16.30 pm

4. Comercio electrónico

  • Internet en China
  • Redes sociales en China
  • Visión general del comercio electrónico en China
  • Modelos de comercio electrónico
  • El comercio electrónico de alimentos y bebidas
  • Casos de las principales plataformas
  • Estrategias asequibles

1630 pm – 16.45 pm

5. Siguientes pasos

16.45 pm – 17.00 pm

Última sesión de preguntas

*Companies will have the chance to meet with the Centre Expert one-on-one for a short consultationsession.


Please contact

Speaker Biography

Pablo Recio Gracia

Expert, EU SME Centre

Pablo has extensive experience supporting SMEs into China in particular in the food and drink sector. He is a specialist in market access for food and beverages to China, and assists companies setting up in China, finding business partners, understanding technical barriers, developing market entry strategies and positioning products in the market.

Pablo is Managing Director of EIBENS and has been living in China since 2005. He previously worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia) as well as private companies.

About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, SME Advocacy Platform and Hot-Desks.

The Centre is funded by the European Union and implemented by a consortium of six partners – the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China.

To learn more about the Centre, visit website

About the Galician Food Cluster

The leadership of the Galician Food Cluster is based on transforming visions and plans into actions, finding the means and energy to develop new ideas, with the sophistication of business strategies, and creating practical solutions taking advantage of opportunities to address the challenge of improving the competitive position of its partners, with the consequent increase in profitability in a sustainable way.

The role of Clusaga is therefore to observe the big picture, to analyse markets, to anticipate trends and to establish market positioning priorities and strategies; to encourage cooperation through agreements, networks and business partnerships between companies and joint projects with other agents. In addition to building the intangible value of a brand, associated with Galicia, which is recognised and valued worldwide as a synonym for excellence in food and beverages.

To learn more about the Cluster, visit website

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