How to Export Food & Beverage Products to China

  • Date
    17 June 2016 - 17 June 2016
  • Beijing Time
    9:30 AM - 1:30 PM
  • Venue
    TBC Sofia
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The EU SME Centre and the Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA) are delighted to invite you to join our training workshop on June 17 in Sofia on How to Export Food and Beverages to China. EU SME Centre Expert Pablo Recio will provide practical advice on how to understand, prepare and implement the entire export process, by introducing you to the current market situation, how to develop your business, a look at technical barriers to entry, as well as aspects of selling online and how to put in place your own market approach.

This interactive training session will provide you with opportunities to discuss your own business case and go through specific issues with our expert on the ground.


09:35 – 11:15 Food & Beverage Market in China (Cosmetics Overview)

  • Overview of the Food & Beverage Market
  • Commercial Difficulties
  • Technical Barriers
  • Cosmetics in China
  • Next Steps

11:45 – 13:30 E-commerce in China

  • Internet and Social Media in China
  • E-commerce Introduction
  • Types of E-commerce
  • Types of Platforms
  • Examples of Platform
  • Opening and Operating Procedure
  • Legal Issues
  • Summarizing Possible Strategies

Speaker Biography

Pablo Recio Gracia

Expert, EU SME Centre

Pablo has extensive experience supporting SMEs into China in particular in the food and drink sector. He is a specialist in market access for food and beverages to China, and assists companies setting up in China, finding business partners, understanding technical barriers, developing market entry strategies and positioning products in the market.

Pablo is Managing Director of EIBENS and has been living in China since 2005. He previously worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia) as well as private companies.

About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, SME Advocacy Platform and Hot-Desks.

The Centre is funded by the European Union and implemented by a consortium of six partners – the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China.

To learn more about the Centre, visit website

About the Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA)

BSMEPA is an agency of the Bulgarian Ministry of Economy, the Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA) includes analyses and publications on the Bulgarian economy and information on export strategy. The organization also provides services to help small businesses succeed in Bulgaria.

To learn more about the Centre, visit website

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