Getting Irish Food and Beverage Producers Ready for Export to China

  • Date
    29 June 2015 - 29 June 2015
  • Beijing Time
    9:00 AM - 11:30 AM
  • Venue
    Bord Bia Offices, Dublin, Ireland
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The EU SME Centre and Bord Bia are inviting you to a seminar on how to access the food and beverage (F&B) market in China with a focus on the opportunities and challenges in consumer foods, alcohol beverage and seafood sectors. The seminar will cover the following aspects:

  • The development of China’s F&B market;
  • Key opportunities in the F&B sector;
  • Key commercial challenges for Irish SMEs in accessing the market;
  • Labelling and market access requirements from the perspective of specific products.

You will receive practical advice from our China expert and have the opportunity to attend a one-on-one consultation session to discuss your individual questions.

Tentative Agenda

9.00 am – 9.15 am: Registration and networking

9.15 am – 10.15 am: Overview of the food and beverages market in China

  • Development of China’s F&B market
  • Key opportunities in the F&B sector
  • Key commercial challenges in accessing the market
  • Questions and Answers

10.15 am – 11.15 am: Market access issues in the food and beverages market in China

  • Labelling and market access requirements from the perspective of specific products
  • Questions and Answers

11.30 am: One-to-one consultations on first come basis

One-On-One Business Consultation Sessions

If you would like to receive confidential One-on-One advice about your business in China, sign up for a free consultation with the experts of the EU SME Centre. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre will be treated as confidential.

Registration and Cancellation

If you would like to sign up for this event, please send an email to Eoghan Lowe.

Speaker Biographies

Pablo Gracia, EU SME Centre Expert

Pablo has over eight years of work experience giving consultancy advice in the food and beverages sector. During this period he has organised campaigns promoting European food stuffs in China, organised the business visits of European F&B companies in China, provided in-depth seminars on market access for F&B products to China and written a number of reports on the subject for the EU SME Centre and for private clients. These reports include those on the import procedures for meat, olive oil, wine and vinegar.

About the EU SME Centre

The EU SME Centre helps European SMEs to get ready for China. Financed by the European Union, the Centre provides practical information, confidential advice, training and business tools to better equip SMEs to develop their business and tackle challenges faced in the Chinese market. The Centre is implemented by six partners – the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, EUROCHAMBRES and the European Union Chamber of Commerce in China.

To learn more about the EU SME Centre, visit

About Bord Bia

Bord Bia Asia office is located in Shanghai working with Irish F&B companies to develop market opportunities.

To learn more about Bord Bia, please contact Mr. James O’Donnell, Asia Director of Bord Bia.

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