F&B Conference: Feeding China

  • Date
    07 July 2015 - 07 July 2015
  • Beijing Time
    9:00 AM - 1:00 PM
  • Venue
    Westin Chaoyang Hotel, 3rd Floor No.7 East Third Ring North Road, Chaoyang District, Beijing 100027 北京市朝阳区东三环北路7号金茂北京威斯汀大饭店
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China’s consumption of food and beverages (F&B) is growing and its citizens are becoming more sophisticated in their tastes. Although this trend can be observed in many other industries, F&B is one of the few sectors where foreign products hold such a strong competitive advantage: they cannot be copied and demand for them is increasing.

The EU SME Centre in cooperation with the European Chamber of Commerce in China are putting together this half-day conference during which our guest speakers will share their insights on the market as well as the criteria they are looking for when meeting European F&B exporters.

Tentative Agenda:

08:30 – 09:00 Registration

09:00 – 09:10 Welcome remarks

09:10 – 10:20 Session 1: Situation and outlook of the F&B industry in China

  • Situation of the F&B industry in China by Mr. Jason Zhang, InterChina Consultion
  • The future of store brands in China by Mr. Pablo Recio, Managing Partner, Eibens
  • How FTZs grow sales of foreign products around their influence area by MR. Rafael Jiménez, Business Development Expert, EU SME Centre

10:20 – 10:40 Coffee Break

10:40 – 11:20 Session 2: What your Chinese business partners are looking for

  • Edward Lou, Director, Easy Best (Beijing) Co., Ltd.
  • Hu Mei, Sales Manager, April Gourmet

11:20 – 12:00 Moderated Q&A session

12:00 – 13:00 Lunch (complimentary)


EU SMEs: 150RMB. A European SME is defined as a company headquartered in the EU with no more than 250 employees worldwide and an annual turnover not exceeding EUR 50 million.

European Chamber members: 300RMB

Non-members: 600RMB

Terms & Conditions:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

All our events are held in English and are off-the-record unless otherwise stated.

Registration & Cancellation Policy:

If you would like to register for this conference, please follow the link or send an email directly to jli@europeanchamber.com.cn.

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email jli@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

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