China’s consumption of food and beverages (F&B) is growing and its citizens are becoming more sophisticated in their tastes. Although this trend can be observed in many other industries, F&B is one of the few sectors where foreign products hold such a strong competitive advantage: they cannot be copied and demand for them is increasing.
The EU SME Centre in cooperation with the European Chamber of Commerce in China are putting together this half-day conference during which our guest speakers will share their insights on the market as well as the criteria they are looking for when meeting European F&B exporters.
08:30 – 09:00 Registration
09:00 – 09:10 Welcome remarks
09:10 – 10:20 Session 1: Situation and outlook of the F&B industry in China
- Situation of the F&B industry in China by Mr. Jason Zhang, InterChina Consultion
- The future of store brands in China by Mr. Pablo Recio, Managing Partner, Eibens
- How FTZs grow sales of foreign products around their influence area by MR. Rafael Jiménez, Business Development Expert, EU SME Centre
10:20 – 10:40 Coffee Break
10:40 – 11:20 Session 2: What your Chinese business partners are looking for
- Edward Lou, Director, Easy Best (Beijing) Co., Ltd.
- Hu Mei, Sales Manager, April Gourmet
11:20 – 12:00 Moderated Q&A session
12:00 – 13:00 Lunch (complimentary)
EU SMEs: 150RMB. A European SME is defined as a company headquartered in the EU with no more than 250 employees worldwide and an annual turnover not exceeding EUR 50 million.
European Chamber members: 300RMB
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
Registration & Cancellation Policy:
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