The Power of Glam: Cosmetics Industry Trends and Policy Dynamics in China

  • Date
    13 July 2023
  • Beijing Time
    16:00 - 17:30
  • Brussels Time
    10:00 - 11:30
  • Location
    Online & Shanghai
  • Venue
    Zoom (Online) | CICC Shanghai Office N. 777 Weihai Road, 2nd Floor, Room 202, Jing'An District, Shanghai 上海市, 静安区, 威海路777, 2楼, 202 室
  • Open to
    All European SMEs
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Join us on 13 July in Shanghai or online for an engaging and insightful workshop on the cosmetics industry. We will delve into the dynamic sector of cosmetics and explore the latest trends and regulations in China, one of the largest beauty markets in the world. This workshop will provide you with valuable insights to enter the market, navigate its complex regulatory environment and remain in compliance with the current regulations and standards.

During this event organised by the EU SME Centre and China-Italy Chamber of Commerce, two keynote speakers will present the recent market development, retailing and licensing processes, with presentations specifically tailored for small and medium-sized enterprises. This workshop will guide you to discover practical strategies to navigate the complexities of the Chinese legal framework and help you to avoid any potential pitfalls.

This workshop will be held in English. It is open, free of charge, to all interested SMEs from European Union Member States and countries participating in the Single Market Programme. 


16:00 – 16:05

Words of welcome

16:05 – 16:25

Maintaining Resilience & Resonance in the Face of the Changeable Chinese Cosmetics Market 
Iris Zuo, Senior Manager, ChinaSkinny 

16:25 – 16:45

New Challenges of the Chinese Law System for Foreign SMEs in the Cosmetics Industry
Andrea Sorgato, Associate, Studio Zunarelli 

16:45 – 17:20

Panel discussion and Q&A session
Renzo Isler, Secretary General, China-Italy Chamber of Commerce

Iris Zuo, Senior Manager, ChinaSkinny
Andrea Sorgato, Associate, Studio Zunarelli
Laura Billocci, Business Development Specialist, Adiacent China

17:20 – 17:30

Concluding remarks

Speakers and Panellists
Iris Zuo
ChinaSkinny Senior Manager

Iris Zuo has been with China Skinny since 2019 and has led a number of research, strategy and digital execution projects in the consumer packaged goods space, with clients spanning Australia, Europe and North America.

In addition, she has led projects in tourism, education and government which has provided her with a wide perspective into Chinese consumer behaviour. She has a Masters degree in Accounting and Marketing from the University of Sydney, and an undergraduate degree from the UK. 

Andrea Sorgato
Studio Zunarelli Associate

A lawyer practising in Healthcare & Life Sciences legal advice sector for over twenty years, Andrea Sorgato provides legal and regulatory advice to Cosmetic Companies, Cosmetics Trade Associations and Public Institutions about all issues related to the Cosmetics Chinese market: manufacturing, registering, importing, marketing, relationships with distributors and entrusted producers, compliance with related Good Practices, IP protection, etc.

He is coordinator for China of the Healthcare Desk at Zunarelli Studio Legale Associato – Shanghai office, and he is member of HCWG of the CICC China-Italy Chamber of Commerce. He is member of the editorial board of law magazines specialized in Healthcare & Life Sciences. He does a speaker in events and seminars on Cosmetics and Healthcare sector. 

Renzo Isler
CICC Secretary General

Renzo Isler completed his undergraduate studies in the USA and Italy and later enrolled in the University of Trieste (Economics). He spent his professional career with Generali Group (Insurance and Finance), with several assignments in Italy and abroad, including London, Tehran, New York, Venice, and Athens, over a twelve-year span.

In March 2005, he was nominated CEO of Generali China Life, a Joint Venture company between Generali and China National Petroleum Corp. In 2016, he retired after 11 years as the longest running foreign CEO leading a Chinese JV Company and remained from 2016 to 2020 as Senior Consultant to the Generali Group.

In 2020, Mr. Isler joined the China Italy Chamber of Commerce, first as Director of the EU SME Centre Phase III and more recently as Secretary General of CICC. He has frequently been a guest speaker in international conferences and has been contributing with articles on Chinese insurance and macro analyses for Italian newspapers.

Laura Billocci
Adiacent China Business Development Specialist
Laura Billocci is Business Development Specialist at Adiacent China, the largest Italian digital agency in China, part of SESA Group (SES.MI).
Laura graduated in Linguistic and Cultural Mediation at the University of Siena. She obtained a China’s government scholarship and has lived for 2 years in China where she got a Master Degree in International Business from the University of Chongqing.
Laura is committed to identifying opportunities for business growth and optimising marketing strategies.

Recently, Laura edited the first China Digital Index Report on cosmetics, whose objective is to observe the positioning of Italian beauty brands on Chinese digital and social channels.

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