EU SME Seminar Series 2015 – The Green Edition

  • Date
    16 October 2015 - 16 October 2015
  • Beijing Time
    8:15 AM - 10:30 AM
  • Venue
    Conrad Beijing, 北京康莱德酒店 29 North Dongsanhuan Road, Chaoyang District Beijing, 100027, China 北京市朝阳区东三环北路29号
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The Chinese greentech sector represents a real window of opportunity for European SMEs. Renewable energy and cleantech industries are seen by the country’s leaders as future pillars of the Chinese industrial economy. The next edition of EU SME Seminar Series in Beijing will focus on China’s greentech market, which will cover:

  • Overview of market trends
  • Key drivers of the greentech market growth in China
  • China Sustainability Commitments
  • Wind energy facts in China
  • Pitfalls for the wind energy sector in China
  • Opportunities in China’s greentech market for European SMEs


8:15 – 8:45 Registrations

8:45 – 9:15 Presentation by Peter Pronk, CEO, 1421 Consulting Group

9:15 – 9:45 Presentation by Rafael Jimenez, Business Development Advisor, EU SME Centre

9:45 – 10:00 Q&A Session

10:00 -10:30 Networking


Please send an email to Ms Andréa Su at

About the speaker

Peter Pronk, CEO, 1421 Consulting Group

When Peter Pronk visited China for the first time in 1995, he immediately fell in love with China and the Chinese people. he was inspired by China’s fascinating history and fast growth and decided to become a part of it. Visiting China many times between 1998 and 2005 as a volunteer for one of the Dutch adoption agencies. Later, he worked as a Business Development Consultant and explored the wind energy market in China in order to find a partner for a Dutch wind turbine manufacturer. Both the Dutch and the Chinese company asked Peter to move to China to run the marketing and sales JV and be the board member of the operational joint ventures. This experience, his interest and passion for studying Chinese history inspired Peter to start his own company called 1421.

He and his dedicated team of local and international colleagues assist both Chinese and Western companies in doing business together. During the Seminar, particularly focusing on the Greening​ industry, Peter will share his rich knowledge and experiences on renewable energy sector (wind power).

Rafael Jimenez, Business Development Advisor, EU SME Centre

Rafael holds a bachelor degree on Physics. Worked during three years designing control systems for large telescopes, and later on the ICT industry in companies such as HP up to 2002. Then he moved his career to senior positions within the hospitality industry. He relocated Greater China Sales director for all firm offices. He is responsible at EUSME Centre for the Knowledge Centre, and Business Development.

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