EU SME Breakfast Seminar: Outbound Tourism & Reaching Chinese Consumers (Best Practices and Strategies Brought to You by Experts in the Field)

  • Date
    21 June 2019 - 21 June 2019
  • Beijing Time
    9:00 AM - 11:00 AM
  • Venue
    WeWork Dongdaqiao 3F East Gongqiao Building 28, Guandongdian, Chaoyang, Beijing
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China’ consumer market is growing fast, but competition is high and getting the added value of your company across to Chinese consumers has proven difficult for many.

The Benelux Chamber of Commerce and the EU SME Centre are pleased to give an insight in how to reach Chinese consumers by inviting two experts in China’s outbound tourism market.

This breakfast seminar will highlight marketing best practices on how to reach Chinese audiences from different perspectives. Cathy Kang -Marketing Executive with Air France KLM- will shine a light on the best practices that have allowed AF KLM to successfully attract Chinese audiences for many years. Li Xin -Director China for Flanders Tourism- will share participants how a Belgian regional tourism promotion agency attracts Chinese outbound tourists to a certain region. Finally, Ms. Xiuhong Yang -Founder of Artcourse- will tell her experiences in the study travel market.

This will be followed by a discussion and there will be time for Q&A so that participants can be optimally informed about their interest in this fascinating industry. Breakfast is included, and will be served during the event and there will be plenty of networking opportunity.


8:30 – 9:00 – Registration and networking

9:00 – 09:05 – Opening Speech and Start of the breakfast

09:05 – 09:25 – First Presentation by Cathy Yang

09:25 – 09:45 – Second presentation by Li Xin

09:45 – 10:00 – Coffee break

10:00 – 10:20 – Third Presentation by Yang Xiuhong

10:20 – 10:35 – Discussion and Q&A

10:35 – 11:00 – Networking Opportunity

For additional event or venue information, please send an email to

Register here!

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