EU SME Annual Conference: How to Tackle a Changing China

  • Date
    31 May 2016 - 31 May 2016
  • Beijing Time
    1:00 PM - 7:00 PM
  • Venue
    Beijing Chaoyang Westin Hotel 7 North Dongsanhuan Road, Chaoyang District, Beijing, China 中国北京朝阳区东三环北路7号,100027
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China has entered a new phase defined as the ‘New Normal’. Its economy grew by 6.9% in 2015, a slowing down in the economy used to seeing double digit growth. China is now looking to use capital and resources in a more efficient way in order to grow in a sustainable and balanced way.

What are the expectations on China’s economy during this new era? What messages are transmitted through China’s key campaigns – Made in China 2025 and its 13th Five Year Plan? What challenges do European and Chinese businesses, in particular SMEs face in China?

In order to place this new era of transformation into context, this conference will highlight and explain the major changes that China is currently undergoing, as well as highlighting the implications for European SMEs in China.

Join executives from European SMEs across a diverse range of industries, as well as European embassies and Chinese think tanks in discussions on how to tackle a changing China.

13:00-13:30 Registration

13:30-13:40 Opening remarks –Adam Dunnett, Chair of the Board of EU SME Centre & Secretary General of European Union Chamber of Commerce in China

13:40-14:00 Keynote Speech Bojan Pavlek, DG Grow, EU Delegation in Beijing

14:00-14:20 Keynote Speech Zhang Xiaofeng, Deputy Director General, ProSME China, Ministry of Industry and Information Technology in China

14:20-14:40 How to understand the changing China – Alexander van Kemenade, Director of Consulting, Asia, the Economist Intelligence Unit

14:40-15:40 Panel discussion: Managing SMEs in a changing China

European and Chinese SMEs executives will share their experiences in tackling with the challenges from a constantly changing China.

The Economist Intelligence Unit, Alexander van Kemenade, Director of Consulting, Asia,

Fortune Park, Jay Xu, Managing Director

Geapower, Gianluca Ghiara, Managing Director

Blueair, Bobo Xie, Chief Representative

EU SME Centre, Rafael Jimenez, Business Development Advisor

Flexbo – MFG Solutions, Gabriele Castaldi, Managing Director

15:40-16:00 Coffee Break

16:00-17:40 How to deal with the challenges in China:

Experts will present and offer solutions to key challenges that SMEs face in China.

16:00-16:25 HR Strategy: Amanda Ou, Director of Global & Strategic Accounts, LinkedIn China

16:25-16:50 Legal issues: Rogier van Bijnen, Director, R&P China Lawyers

16:50-17:15 Intellectual Property Rights: Reinout van Malenstein, Expert, China IPR SME Helpdesk

17:15-17:40 Internet plus – Opportunities for SMEs, Martina Gerst, Standards & Conformity Assessment Advisor, EU SME Centre

17:40-18:00 Q&A and Discussion

18:00-18:10 Closing Remarks – Massimo Bagnasco, EU SME Centre Expert & State Representative of European Union Chamber of Commerce

18:10-18:30 Networking

Registration Fee

Member Price for EU SMEs and Intermediaries: 200 RMB

Non-member price: 450 RMB

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