Establishing a Company Outside Shanghai: Challenges and Benefits of Chinese 2nd and 3rd Tier Cities

  • Date
    26 May 2014 - 26 May 2014
  • Beijing Time
    3:00 PM - 6:00 PM
  • Venue
    Regal International East Asia Hotel, Shanghai 富豪国际酒店 516 Hengshan Road, Shanghai 上海市徐汇区衡山路516号
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Event details

Type: Seminar

Date: Monday 26 May 2014

Time: 3.00pm – 6.00pm

Location:Regal International East Asia Hotel, Shanghai

Language: English

Admission: No charge but only open to European SMEs

Event Description

China’s 2nd and 3rd tier cities offer many benefits when compared to Shanghai and Beijing. The most obvious is monetary, as labour, rent and essential service costs are generally cheaper in regional cities. However, there are also significant challenges faced by European small and medium-sized companies wishing to establish themselves in China’s regional cities. These include infrastructure issues and finding qualified and experienced staff; reasons that make these cities less attractive to relocate or expand to from first tier cities.

It is in this context that the EU SME Centre and the China IPR SME Helpdesk invite you to an afternoon seminar during which the pros and cons of setting up a business in China’s regional cities will be discussed. The seminar will address:

• China’s regional cities that offer the most promising opportunities for European companies

• Challenges for setting up business in China’s regional cities

• Negotiation strategies with China’s regional governments

• How to protect your IP and valuable assets when setting up a company in a 2nd or 3rd tier city

Tentative Agenda

3.00pm – 3.30pm Registration & networking

3.30pm – 4.10pm Investment environment in 2nd & 3rd tier cities and development zones in China, by Omar Puertas, EU SME Centre Expert

4.10pm – 4.50pm How to protect your assets when setting up a company in China’s 2nd & 3rd tier cities, by Emanuela Verrecchia, China IPR SME Helpdesk Expert

4.50pm – 5.15pm Q&A Session

5.15pm – 6.00pm Networking with complimentary drink & canapés

5.15pm – 6.00pm One-on-one consultation sessions (optional)

One-On-One Business Consultation Sessions

If you would like to receive confidential One-on-One advice about your business in China, sign up for a free, 20-minute consultation with the experts of the EU SME Centre or the China IPR SME Helpdesk. To ensure you have a chance to meet with the experts, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.

Registration and Cancellation

This seminar is available to European small and medium enterprises and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. If you meet the criteria and would like to attend, please register by emailing with the name and date of the event in the subject line and your company information. You will receive a confirmation email.

Speaker Biographies

Omar Puertas Alvarez, EU SME Centre Expert

Mr. Omar Puertas has been handling projects for inbound and outbound investment in China since 2007. He has also practiced law in Barcelona and New York, advising on international transactions. He has ample experience in negotiating and executing joint-venture contracts, in advising on investment projects in China involving production facilities, public infrastructure, civil engineering and renewable energies, as well as in mergers and acquisitions. He also has extensive experience in resolving disputes, particularly in international arbitration.

Emanuela Verrecchia, China IPR SME Helpdesk Expert

Emanuela Verrecchia is an Italian lawyer and qualified Italian and European Trademark Attorney, based in Rouse’s Shanghai office, where she assists clients in designing and implementing IPR enforcement strategies in China and SE Asia. After practising intellectual property in Italy for ten years, Emanuela moved to Asia in 2007. Before joining Rouse in 2010, she worked for Allen & Overy and two leading Italian IP firms. She has also worked as a visiting lawyer in several firms in Europe, specialising in IP and entertainment law.

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