E-Commerce and Digital Marketing in China

  • Date
    03 March 2020 - 03 March 2020
  • Beijing Time
    9:00 AM - 1:30 PM
  • Venue
    Hrvatskoj gospodarskoj komori Rooseveltov trg 2, Zagreb
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The EU SME Centre and the Croatian Chamber of Economy are glad yo invite you to join an half-day seminar on “E-Commerce and DIgital Marketing in China”, to be held on Tuesday, March 3rd at the Croatian Chamber of Economy in Zagreb.

During the seminar, you will learn how to sell products and services directly to Chinese consumers through online channels. The seminar covers a number of practical aspects and examples of best practices and is designed for all brands or retailers that have e-commerce or digital projects in the Chinese market, entrepreneurs and e-commerce professionals alike. The aim of the seminar is to provide a clear and practical overview of the e-commerce environment, to describe the options available for EU SMEs in China, and to help companies assess the potential, costs and implications of each option.

E-commerce and the effective use of a focused modest marketing budget have become key aspects that EU SMEs need to consider when designing their strategy in China. However, the lack of information on e-commerce and marketing channels makes it difficult for businesses to make informed decisions. EU small businesses should be particularly aware of the rapid growth of e-commerce platforms in China, which has diversified ways of entering SMEs and their products into that country, providing them with more channels to market.

The working language of the lecture will be English and participation in the lecture is free of charge.

For the detailed program of the event, download the attachment or click here.

We kindly ask interested participants to apply by filling out the online form, here.

Applications are accepted until February 27 or until the capacity of the hall is filled.

About the Speaker

Luis S. Galan, CEO and founder of 2Open China Ecommerce

For almost a decade, Luis has been in charge of 2 Open, a digital marketing and E-Commerce agency with offices in China and Spain that helps foreign brands develop and boost their online sales in China through the provision of marketing and strategic consulting and transactions monitoring services. 2 Open is an official partner of Tmall Group, one of the most important online platforms in China.

Before embarking on this adventure, Luis worked for the PRISA Group and eBay in the digital and online sales areas, respectively. Luis has advised a large number international companies from a wide variety of sectors: F&B, cosmetics, maternity and baby, food supplements and footwear. He has also been a speaker at numerous seminars and training on online commerce and digital marketing, some of the most significant are “Hispanic Startups 2016” or “How to make the most of the E-Commerce Boom in China” (2019). Luis also publishes articles in several Spanish and international media.

On the educational side, Luis has an MBA from China Europe International Business School (CEIBS) and a Master in Information Technology from IE Business School. Luis speaks Spanish, English and Chinese.

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