Doing Business in China: Update on Opportunities, Market Access and Standards

  • Date
    25 April 2014 - 25 April 2014
  • Beijing Time
    10:00 AM - 3:00 PM
  • Venue
    BECI, Brussels, Belgian BECI, 500 Avenue Louise, 1050 Brussels, Belgium
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The EU SME Centre, the China IPR SME Helpdesk and Brussels Enterprises Commerce and Industry (BECI, Enterprise Europe Network), in collaboration with, are delighted to invite you to a seminar on opportunities and challenges for Belgian SMEs in the Chinese market. The objective of this seminar is to update you on the Chinese market to enable you to make the most of new business opportunities in your sector of activity and benefit from practical advice and tools to help you overcome the challenges of the Chinese market.

Tentative Agenda

10:00 – 10:30 Registration

10:30 – 11:30 Are You Ready for China? Opportunities, Market Access and Customs Procedures for Belgian SMEs, Jon Echanove (EU SME Centre Expert)

11:30 – 11:40 Coffee Break

11:40 – 12:40 Protecting Your Intellectual Property Rights in China, Valentin de le Court (China IPR SME Helpdesk Expert)

12:40 – 13:00 Case Study on Gevers, Bei Tang (Lawyer at Gevers, European Intellectual Property Architects)

13:00 – 14:00 Networking Lunch

14:00 – 15:00 One-to-One Consultations

Participants will have the opportunity to meet the experts from the EU SME Centre and IPR Helpdesk for a one-on-one consultations after the seminar (between 14.00 and 15.00). Please confirm your interest for an individual meeting by e-mail and specify your demand.

Free of charge for BECI members and 60€ + VAT for non BECI members.

To sign up, please click here.

Seminar in French and English. A presentation of the services of Enterprise Europe Brussels will be made as introduction.

About the Speakers

A former Corporate Director of the European Committee for Electrotechnical Standardization and a highly qualified expert in quality infrastructure, Jon Echanove has designed and delivered numerous trainings for private and public institutions on understanding and promoting the benefits of voluntary standardization and market access in Europe, Asia and Latin America. Formerly in charge of the negotiations of cooperation agreements between the European Standards Organizations and the main EU trade partners, Jon Echanove developed a key understanding of the Chinese standardization and certification system. He has cooperated with the EU SME Centre in providing advice to EU SMEs on Chinese market access issues since 2011. Also, as an entrepreneur, he has been a pioneer in developing Executive Coaching training in China, providing him with fist-hand experience of the challenges to enter the Chinese market from an administrative and commercial point of view.

Valentin de le Court is a Belgian qualified lawyer practicing as foreign legal counsel at the Shanghai office of HFG Law Firm & IP Practice, a full service Chinese IP boutique firm that incorporates a law firm, a trademark agency and a patent agency. Valentin specializes in contentious and non-contentious matters relating to patents, trademarks, copyright, software, design, protection of trade secrets and technology transfer. At HFG he mainly uses his expertise to help foreign investors designing and implementing their Chinese IP strategies. He is fluent in French, Dutch and English.

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