Doing Business in China: Legal Essentials and Intellectual Property Protection

  • Date
    23 May 2016 - 23 May 2016
  • Beijing Time
    9:00 AM - 11:40 AM
  • Venue
    HALL C, Croatian Chamber of Economy Rooseveltov trg 2, Zagreb
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The EU SME Centre, China IPR SME Helpdesk and Croatian Chamber of Economy are delighted to invite you to join our seminar on May 23rd in Zagreb on Doing Business in China. Centre’s Legal Advisor Ludmila Hyklova will provide practical advice on how to draft contracts and managing labour relations in China, as well as updates on the country’s regulations on free trade zones and cross-border e-commerce.

You will also have the opportunity to attend a one-on-one consultation session to discuss your individual questions.


09.00 am – 9.30 am Registration and Networking

09.30 am – 10.30 am Legal Essentials for Doing Business in China,By Ludmila Hyklova, Legal Advisor, EU SME Centre

10.30 am – 10.40 am Q&A

10.40 am – 10.50 am Coffee Break

10.50 am – 11.50 am Protecting Intellectual Property in China

By Giovanni F. Casucci, IP Expert, China IPR SME Helpdesk

11.50 am – 12.00 pm Q&A


Please contact

Speaker Biography

Ludmila Hyklova

Legal Advisor, EU SME Centre

Ludmila has been involved in legal consulting on international investment and cooperation for more than 17 years. She is now in charge of providing legal advice to EU SMEs looking to establish themselves in the Chinese market.

After working as legal counsel for a number of multinational corporations and for the government sector in Europe, Ludmila spent most of her professional life in China working for a large EU financial group and now for the EU SME Centre. She focuses on foreign investment law, company law, corporate governance and labour law.

Giovanni F. Casucci

IP Expert, China IPR SME Helpdesk

Giovanni F. Casucci is the founder of the Italian branch of the Bardehele Pagenberg. IP litigator in Italy since 1992. From 1999 to 2005 director of a Master program in IP Management at the Politecnico of Milano University. Since 2008, director of the Master program of ICE (Italian Trade Commission) on IP and China (“Ideacina”) and member of the faculty of the MBA programs of MIP Politecnico of Milano. Current Director of Anti-Counterfeiting Study Center (Centro Studio Anticontraffazione), Milano.

He was active in the training seminars in China within the IPR2 program. Main contributor to the IPR2 Study on “Protecting IPR at EU Trade fairs and Exhibitions”, 2008. He is also the author of several publications on IP Rights and active in several training courses on IP.

About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, SME Advocacy Platform and Hot-Desks.

The Centre is funded by the European Union and implemented by a consortium of six partners – the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China.

To learn more about the Centre, visit website

About the China IPR SME Helpdesk

The China IPR SME Helpdesk supports EU SMEs to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. The Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. The current project runs from January 2015 to December 2017, and comprises a total budget of EUR 3,000,000 over the three year period. – See more at:

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