Developing a WeChat Strategy for Your Business in China

  • Date
    08 March 2017 - 08 March 2017
  • Beijing Time
    All Day - All Day
  • Venue

Tap into China’s 800 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.

If you missed our WeChat workshops in Europe and China, now it is your best chance to catch up and learn the core part of how to use WeChat to benefit your businesses.

In this webinar you will learn:

  • Why WeChat? The Big Picture
  • The Entities Available
    • Official Accounts: Subscription Accounts, Service Accounts, Enterprise Accounts
    • Groups
    • Personal Accounts
  • Follower Acquisition Techniques
    • Paid advertisements
    • Viral campaigns
    • Key opinion leaders
    • Content strategy
    • Offline + Others
  • Case Studies

How to Purchase and Access the Webinar

To purchase the webinar, you will need to log in or sign up on Vimeo platform.

Please note you will need a VPN to view the video if you access it from mainland China. If you would like to purchase and view the video but do not have a VPN, please contact Ms Wenxin Li at

View the trailer here:

About the Speaker

Matthew Brennan

EU SME Centre Expert & Co-Founder at China Channel

China expertise: Matthew has 11+ years on the ground entrepreneurial experience in China. He works primarily with international businesses helping to form and implement their WeChat platform strategy. His company China Channel organise CHat, China’s largest WeChat marketing series of conferences for the international community. He is a regular keynote speaker and training host on the topic of WeChat at events throughout China. China Channel’s accounts are widely followed within the China digital media industry having built a reputation for providing insightful thought leadership together with the latest breaking news about WeChat.

Related Content

Using WeChat for Business: All-in-One from Online Payment to Customer Service


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