Counterfeiting is a major threat to SMEs because it not only harms revenues, but also seriously damages companies’ reputation and make it much harder to grow in the long run. While China’s dynamic online and offline markets offer opportunities to European SMEs, they add up to the complexity of tackling counterfeiting and protecting business effectively.
Therefore, the EU SME Centre, together with the China IP SME Helpdesk and the IPR Working Group of the European Chamber, invites European SMEs to join our next Working Group meeting on the topic of Counterfeiting in China’s Online and Offline Markets. The meeting will bring a keynote speaker and industry representatives to share insights from both regulatory and practical perspectives on counterfeiting, from legal frameworks, enforcement mechanisms to preventive strategies and effective response measures.
Agenda
Thursday 23 April (China Standard Time)
15:00–15:30
Registration and networking
For onsite participants in Shanghai
15:30–15:40
Opening remarks
Ester Cañada Amela, Advocacy Manager, EU SME Centre
15:40–16:10
Keynote Presentation
Felice Meli, Partner and Head of Anti-Counterfeiting Department and Shanghai Office, Ferrante Intellectual Property
16:10–16:40
Panel Discussion
Moderator
Min Gao, Chair of the IPR WG, European Chamber
Panellists:
– Miller Wang, Vice Chair of the Fashion and Leather Desk, European Chamber
– Helika Jürgenson, Project Manager, IP SME Helpdesk
16:40–17:00
Q&A
Eligibility and registration
This meeting is open, free of charge, to all small and medium-sized businesses from EU Member States and countries participating in the Single Market Programme.
If you are interested in joining this exchange, please register through the following link or contact Ms Francesca Pala at intern011@europeanchamber.com.cn indicating whether you will join online or in person before 22 April COB. Please note that all speakers will be attending in person, so we encourage participants to register and join onsite if feasible.
About the speakers
Felice Meli
Felice Meli is Partner and Head of Anti-Counterfeiting Department and Shanghai office at FERRANTE INTELLECTUAL PROPERTY. Felice holds two Law Degrees from the University of Bologna in Italy and from the University of Glasgow’s School of Law in Scotland.
With his legal background and experience in both civil and common law jurisdictions, Felice has built through the years extensive experience assisting enterprises from a wide range of industries in assessing and enhancing their intellectual property rights portfolios, providing strategies on registration and prosecution actions in China and South-East Asia. His experience extends also to enforcement of IP rights in China, from fighting the sale of counterfeits both online and in the marketplace to enforcement at trade fairs as well as customs border brand protection Besides his native language Italian, Felice also speaks English, as well as advanced Spanish and basic Mandarin.
Helika Jürgenson
Helika Jürgenson is the Project Manager at the China IP SME Helpdesk, where she manages the day-to-day activities of the Helpdesk and helps EU SMEs navigate the IP system in China. She has a strong project management background, having worked as a Project Manager and Project Coordinator on EU-funded projects in Development Solutions Europe Ltd. for over 3 years, prior to joining the European Union Chamber of Commerce in China.
Ms. Juergenson has been working for the China IP SME Helpdesk under Development Solutions in various roles since 2016 and has written several short articles on IP issues, published on the Helpdesk website as well as delivered keynote speeches at various IP-related conferences and forums. She holds a master’s degree in international studies with the focus on International Law from Aarhus University in Denmark.
Miller Wang
Miller Wang is in charge of the brand protection issues across APAC and general legal issues in China at MCM, with coverage on administrative and criminal measures against the counterfeiting industry, the civil litigations against the notorious markets in major cities and high profile claims against the heavy-weight imitators in China for trademark infringement and unfair competition, customs border control on export to overseas markets; overall anti-counterfeit strategy build-up and implementation across APAC; contract management, corporate litigations and risk prevention in China.
