China’s Machinery Sector: Entry Strategy, Localisation Trend and Talent Recruitment

  • Date
    31 May 2022 - 31 May 2022
  • Beijing Time
    4:00 PM - 5:30 PM
  • Venue
string(5) "00:00"

China’s machinery sector has seen enormous growth in the last decade, benefitting from the country’s industrialisation process, technological upgrading and supply-side reforms. China is now the world’s largest producer, consumer and importer of machinery in many segments. Over the years, the sector has attracted large foreign investment, including from the EU – where most of the machinery enterprises are SMEs.

At the same time, the sector is highly correlated with macroeconomic shifts and government policy – especially the push for localisation at the core of the Made in China 2025 strategy which aims to transform China into a globally leading manufacturing power in key strategic sectors. This presents new opportunities to EU SMEs, as well as risks. In this context, and against the backdrop of international mobility limitations, recruiting and retaining capable talents will be vital for achieving growth in China.

This webinar will provide a detailed overview of the regulatory framework, standardisation system, and market entry scenarios in China’s machinery sector, highlighting the localisation trend as well as the consequent challenges and the opportunities for EU SMEs. The second part of the webinar will provide tips on how to recruit and retain Chinese talents in the machinery sector

You can find the recorded webinar on YouTube here:


16:00 – 16:05 Welcome remarks and introductions

16:05 – 16:40 China’s machinery sector: entry strategy and localization trend

Marshall Chen, Partner @ Fiducia Strategy Advisory

16:40 – 17:10 Observations on recruiting talents in the machinery segment

Thaddaeus Mueller, Partner @ Fiducia Executive Search

17:10 – 17:30 Q&A

About the speakers:

Marshall Chen – Partner, Fiducia Strategy Advisory

Based in Shanghai/China, Marshall has 15 years extensive experience in Fiducia Strategy Advisory. His functional expertise ranges from market analysis, M&A to strategy formulation and organization change support. Marshall has extensive project experience in executing strategy assignments for SMEs multinational clients in China operating in various industries. Before joining Fiducia, Marshall worked for nearly ten years at companies in China including Google and the ERP company. Marshall holds an MBA from HKUST, speaks fluent Mandarin, Cantonese and English and is experienced in dealing with clients in a cross-cultural working environment.

Thaddaeus Mueller – Partner, Fiducia Executive Search

As partner of Fiducia Executive Search, Thaddaeus’ area of expertise is to find innovative solutions for clients seeking to establish their presence in Hong Kong or China. He evaluates situations and strategies to identify the right tools and services and is experienced in advising both SMEs and large companies from many different parts of the world. In addition to managing business development, Thaddaeus oversees Fiducia’s Executive Search team and projects to find and place high-level professionals for various industry leaders.

string(5) "00:00"

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information