China IPR SME Helpdesk Serious Game Official Launch

  • Date
    22 May 2014 - 22 May 2014
  • Beijing Time
    4:00 PM - 7:00 PM
  • Venue
    Four Seasons Hotel Beijing 北京四季酒店 48 Liangmaqiao Road, Chaoyang District, Beijing 北京朝阳区亮马桥路48号
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Event Details

Event type: Official Launch Event

Date: Thursday 22 May 2014

Time: 4pm – 7pm

Location: Four Seasons Hotel Beijing, 48 Liangmaqiao Road, Chaoyang District, Beijing 北京四季酒店,北京朝阳区,亮马桥路48号

Admission: Free to attend but only open to European SMEs and intermediary organisations

Event Discription

The China IPR SME Helpdesk is delighted to invite you to the official launch of its serious game.

When playing the serious game you will be guided through common business scenarios linked to IP challenges, which provides an immersive context for situational learning. This new business tool will allow you to increase your knowledge and awareness about managing intellectual property when entering the Chinese market.

You are invited to bring your laptop or tablet to this event to play the game yourself. The Helpdesk team will be on-site to guide you through the game and answer your questions. Attendees will be assigned into groups of 3-4 people to play the game. You can choose to register as a team with your co-workers, or you can sign up as an individual or smaller team and we will assign you into a larger team on the event date.

Prizes are available for the winning team and you are welcome to join us for a drink and canapés after the launch. We hope you are available to join the Helpdesk team on this exciting occasion!

Tentative Agenda

4.00pm – 4.30pm Registration

4:30pm – 4.45pm Opening and serious game official launch

4:45pm – 5.45pm Game playing competition

5.45pm – 6.00pm Game evaluation and closing remarks

6.00pm – 7.00pm Networking with complimentary drink & canapés

Registration and cancellation

China IPR SME Helpdesk and EU SME Centre events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at and tailored advice from our expert by phone, Email or though the website.

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