China Food and Drink Forum

  • Date
    20 January 2022 - 20 January 2022
  • Beijing Time
    5:00 PM - 7:00 PM
  • Venue
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Get China ready at the start of 2022 and explore the opportunities in the world’s largest online grocery market. With 140 million Chinese middle class consumers the country represents an export destination that no consumer goods manufacturer can afford to miss. As China’s economy grows to become the largest on the planet in the next decade the middle class consumers are expected to double by 2030 and triple by 2050.

The China Food & Drink Forum, a half-day roundtable session, aims to offer the latest insights on China’s food and drink market as well as some of the key sub-sector opportunities for overseas exporters.

The event will invite experienced importers, distributors and industry insiders to share tips on how they select foreign brands, what is hot and what is not in the fast evolving market, how to sell successfully in China. A digest of the main regulatory highlights and their potential impact on overseas exporters as well as trade policy outlook will help you stay connected with the market despite the travel restrictions.

The specific objectives of this workshops are to:

  • To shire the macro picture on market access, regulation updates and logistics;
  • Sharing practical experiences from sprits, snacks and health and wellness sub-sectors;

The webinar will be open to the participation of all interested European and COSME target SMEs.

You can find the recorded webinar on YouTube here:


17:00 – 17:05: Opening & welcome remarks

– Alessio Petino, Knowledge Coordinator, EU SME Centre

17:05 – 17:40: Session 1: The macro picture – market access, regulations and logistic considerations

– Presentation 1: Regulatory changes coming up in 2022 and how to prepare – Aoyun Wang, Consultant, FoodMate

– Presentation 2: Beyond the shipping crisis – looking ahead – James Grayland, Partner, Wan Ling Tea House / Director, Heighten International

– Moderator: Ran Guo, Assistant Director, Food & Drink Sector, CBBC

17:45 – 18:45: Session 2: Making China a success story

– Paris Yuan, Business Development Manager, DKSH China

– Stanley Hi, Brand Director – wine and whisky, Telford China

– Aron Solomons, Head of Europe at The Silk Initiative (TSI).

– Moderator:Antoaneta Becker, Director, Consumer Economy, CBBC


Aoyun Wang, Consultant, FoodMate

Aoyun graduated from Illinois Institute of Technology with a master’s degree and now works as a consultant with FoodMate international food safety compliance team. She focuses on tracking, analysing, and interpreting the latest food safety and import/export regulatory changes in China, has provided professional compliance services for a number of well-known overseas enterprises.

Paris Yuan, Business Development Manager, DKSH China

Paris has plenty of expertise in the Cross-border e-Commerce industry, International Trade and China Retail via six years of working experience.

She once served the Kick-off team of Royal Mail Tmall Flagship Store as a Trade Partner, led the onboarding projects of a number of authentic British brands, such as Waitrose, this works, Premier Foods, etc.

After returning to China in 2017, she joined DKSH, the Swiss-listed company, and became responsible for the selection and proposal of all overseas brands from FMCG, specific to China market. She has successfully launched Guylian from Belgium, Schogetten from Germany, Bio-familia from Switzerland, St.Dalfour from France, Oatly from Sweden and many other brands.

Stanley Hi, Brand Director – wine and whisky, Telford China

Stanley has over 15-years’ experience working in fashion, wine & spirits, and other industries. In November 2015, Stanley joined Telford China, a company that specialises in establishing foreign brands by supporting their local adaptation strategy & planning, promotion & operation and budget & inventory management. Working with brand owners, she develops a strong brand positioning and her strong commercial awareness helps them to achieve both annual and long-term business goals.

Lennie Tao, Senior Food Analyst & Consultant, ChemLinked

Lennie Tao is a food affairs analyst working at ChemLinked. She graduated from Sichuan International Studies University with a master’s degree. Lennie has a vast array of experience and is a regular attendee of China special food training programs and forums. Lennie has a broad range of experience in the food sector, and also has a great understanding of China infant formula regulatory requirements and China health food regulatory requirements.

James Grayland, Partner, Wan Ling Tea House / Director, Heighten International

James Grayland has extensive experience working with food and drink, technology and other industries. His current work with Wan Ling Tea House and other SMEs reflects his understanding of the challenge of small businesses and the importance of team work and solid network.

Wan Ling Tea House is a multi award winning small business focused on bringing some of the best loose-leaf teas to the world, along with healthy lifestyle to even the busiest individual.

Apart from his expertise in the tea sector, James has around 12 years of experience working with Heighten International which helps SMEs access the China market as buyers or suppliers.

Aron Solomons, Head of Europe at The Silk Initiative (TSI)

TSI is one of the world’s few Asia-based consumer goods brand consultancies sitting at the intersection of foresight, strategy, innovation, and creative development. Based in London, Aron leads TSI’s work for their clients based in Europe and the US.

Before joining TSI, Aron worked at Mindshare in both London and Shanghai.

Across his roles he has developed data-led marketing and brand strategies for a range of F&B and wellness clients for the China market, including Nestle, PepsiCo, a2 Milk Company, and Edgewell Personal Care.

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