Eco design is both a principle and an approach. It consists of integrating environmental protection criteria over a service or a product’s lifecycle. The main goal of eco design is to anticipate and minimize negative environmental impacts (of manufacturing, using and disposing of products). Simultaneously, eco design also keeps a product’s quality level according to its ideal usage. A number of non-EU countries (USA, Australia, Brazil, China and Japan) have legislation similar to the EU’s eco-design and energy labelling directives.
Regarding the importance of eco-design in the context of sustainable development, the EU SME Centre, EUROCHAMBRES and the SESEC project jointly organise this online event on eco-design which will he held on 11 May 2021 from 9:30-10:30 (Brussels time) | 15:30 – 16:30 (Beijing time), providing the analysis on the similarities and differences between China and EU on eco-design standardization.
You can find the recorded webinar on Youtube:
About the speaker:
Dr. Betty XU, Seconded European Standardization Expert in China
Betty Xu, took the position as Seconded European Standardization Expert in China in Sept 2014. Seconded European Standardization Expert (SESEC) is a project co-funded by European Commission, EFTA, three official European SDOs (CEN, CENELEC and ETSI). The purpose of the project is to support EU-China co-operation in standardization.
Dr. Betty Xu had more than 10 years’ experience in industry, first as the software/hardware developer in an IT/Automation Company (from 2000-2002) , R&D leader in a big household appliance company (2006-2008), then as the standards drafter, and standardization Director in a giant European electrical equipment manufacturer (2008-2013). Dr. Betty Xu migrated to Australia and had been working for Standards Australia since April 2013.
Dr. Betty Xu also had 8 years’ experience in Standardization and Technical Regulation. She was the drafting leader for several China national Standards and was involved in 2 IEC standards drafting. She specially worked in the standardization area when she was the Standardization and Technical Regulation Director for North East Asia in Siemens Ltd China, from 2008 -2013. After working for industry for almost 10 years, Dr. Betty Xu had the chance to work in a national standards developing organization, Standards Australia, in 2013. Where she gained more experience and more understanding of the well-developed economy and its standards development strategy, scheme and process.