Catch The Dragon: China e-Commerce Summit

  • Date
    02 March 2014 - 04 March 2014
  • Beijing Time
    All Day - All Day
  • Venue
    SHERATON BEIJING DONGCHENG HOTEL, 北京金隅喜来登酒店 36 North Third Ring Road East, Beijing, CN11 100013 中国北京(东城区)北三环东路 36 号 (位于环球贸易中心旁)

To help European SMEs understand the opportunities available in China’s booming e-commerce market, Tradefwd is organising a 3-day summit in Beijing.

Attendees will gain valuable information on online selling in China and will learn how to develop strategic partnerships or how to work through third party platforms.

Companies will further have the chance to have individual business matching sessions with major Chinese online platforms.

EU SME Centre Director Chris Cheung will make a presentation on day II; 9:00 – 9:45AM of the summit on “Selling Online in China”.

For a summary of the 3-day event please see below. A complete programme can be downloaded from the attachment provided.

Please note that SMEs can benefit from a 20% discount upon sign up. For further information on the China e-Commerce Summit please visit the website at:


• March 3, 2014 – March 5, 2014


• SHERATON BEIJING DONGCHENG HOTEL 36 North Third Ring Road East, Beijing, CN11 100013

• China Phone: (86)(10) 5798 8888


• Day 1

-MORNING SESSION :Focusing on non-food goods / consumer goods

-LUNCH: The Bene kitchen / MIYABI

-AFTERNOON SESSION: Focusing on platforms and retailers (pre-scheduled one-on-one meetings)

• Day 2

-MORNING SESSION & AFTERNOON SESSION: Focusing on supporting functionalities

-LUNCH: Buffet

• Day 3

-MORNING SESSION: Focusing on food & cosmetic products

-LUNCH: The Bene kitchen / MIYABI

-AFTERNOON SESSION :Focusing on platforms and retailers (pre-scheduled one-on-one meetings) & In parallel with The Introduction of European eCommerce Landscape from cooperating associations


Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information