Building Your Business in China’s Healthcare Industry

  • Date
    30 April 2014 - 30 April 2014
  • Beijing Time
    All Day - All Day
  • Venue
    German Centre 北京德意志工商中心有限公司 Landmark Tower 2, 8 Dongsanhuan Rd, Unit 1111, Chaoyang, Beijing 北京市朝阳区东三环北路8号亮马河大厦2座1111室

Event Description

China’s healthcare market is increasingly attracting attention, as it is now the world’s second largest market for medical equipment and pharmaceuticals. China has a huge demand for better healthcare services, driven by an ageing population and improving medical insurance coverage. Chinese consumers view western medical products and services generally as more credible than Chinese products, which offers significant potential for European companies. However China’s healthcare market also poses challenges, mostly in regulatory barriers, competition with local businesses and the protection of intellectual property rights.

It is in this context that the German Centre for Industry and Trade, the EU SME Centre and the China IPR SME Helpdesk invite you to a seminar which includes an overview of the market, challenges and opportunities for European companies and advice on developing your business further. You will receive practical advice from our China experts and have the opportunity to attend a one-on-one consultation session to discuss your individual questions.

Tentative Agenda

4.00pm – 4.30pm Registration & Networking

4.30pm – 4.35pm Opening remarks & welcome, Heiko Busch, Business Development Manager, German Centre

4.35pm – 5.00pm Introduction to the EU SME Centre, Opportunities for European SMEs in China’s Healthcare Industry, EU SME Centre Expert

5.00pm – 5.30pm Business Challenges & Strategies in China’s Medcial Device and Rehabilitation Market, Dennis Wilkens, Managing Director, Wilkens & Partners

5.30pm – 6.00pm Introduction to the China IPR SME Helpdesk, How European Healthcare SMEs should protect their IP assets in China, China IPR SME Helpdesk Expert

6.00pm – 6.30pm Q&A Session

6.30pm – 7.00pm One-on-one Consultation Sessions (book in advance to avoid missing out!)

One-On-One Business Consultation Sessions

If you would like to receive confidential One-on-One advice about your business in China, sign up for a free, 20-minute consultation with the experts of the EU SME Centre and the China IPR SME Helpdesk. To ensure you have a chance to meet with the experts, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation

EU SME Centre and China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

Speaker Biographies

Dennis Wilkens, Managing Director, Wilkens & Partner

Wilkens & Partner are a team of business experts and medical professionals for Medical Device Distribution in China. The partners represent several Medical Device companies from Europe in China.

He Jing, Senior Consultant, An Jie Law Firm

He Jing is a senior consultant at An Jie Law Firm and has extensive experience in IP litigations and IP advisory matters. He regularly advises clients on IP licensing and negotiation related to transactions and IP disputes. He Jing is lead counsel and has handled a number of high profile cases. He Jing also advises corporate clients and industry associations on regulatory and government policy issues. He is a fellow affiliated with the School of Intellectual Property of Renmin University. He graduated from Peking University with B.Sc in Physics and obtained his law degree from the University of Notre Dame in 2000. He passed the State Bar of California in 2000 and the USPTO patent exam in April 2001.

Sulo Ranne, Director, Acteon China

Sulo has16 years experience in China market and carries good knowledge of Chinese dental care industry and trends in healthcare sector, especially dental care products.

Experienced management professional in different types of corporations. E.g. joint ventures, WFOEs and representative offices.

6 years as General Manager in Shanghai Fimet, a joint venture company manufacturing and selling dental chairs and related products. Setting up and running a dental x-ray components factory for 4 years and sub-assemblies over 4 years. 6 years as Director of a Representative Office selling dental instruments and materials to Chinese dentists. Currently, Sulo Ranne is the vice chairman of the Finnish Business Council in Beijing.


Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information