2015 SME Conference: Leading Strategies for SME Competitiveness

  • Date
    14 May 2015 - 14 May 2015
  • Beijing Time
    2:00 PM - 6:00 PM
  • Venue
    Athens Room, 2/F, Grand Mercure Shenzhen Oriental Ginza 深圳东方银座美爵酒店3楼伦敦厅 Zhuzilin, Shennan Boulevard, Futian District, Shenzhen (near exit A of Zhu Zilin metro station) 深圳市福田区深南大道竹子林 (近地铁竹子林站A出口)
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The EU SME Centre, the European Union Chamber of Commerce and the China IPR SME Helpdesk are delighted to invite you to the half-day SME Conference on Thursday 14 May 2015 in Shenzhen.

The conference provides a platform for sharing knowledge and best practices on the issues that matter most for SMEs in China, which include: IPR, HR, fraud and access to finance. SMEs will learn how to build leading strategies and compete for talent in the increasingly competitive market. The forum highlights practical tools available for SMEs to help grow their businesses.


13:30 – 14:00 Registration & networking

14:00 – 14:10 Opening & welcome remarks, Mariano Millet, Senior Manager, S.J. Grand Financial and Tax Advisory & Chair of the SME Forum, European Chamber

Session 1

14:10 – 14:40 Developing a Learning Culture: Retention Strategies for SMEs in China, Cindy Jensen, General Manager, BOLDMOVES CHINA & EU SME Centre Expert

14:40 – 15:10 How to Attract Talents and Build Performance by Developing a “Great Place To Work” Philosophy? Tristan Roquette, General Manager, Teamacting Company Ltd.

15:10 – 15:30 Q&A, moderated by Mariano Millet

15:30 – 16:00 Coffee break & networking

Session 2

16:00 – 16:30 Fraud Detection and Prevention: Red Flags for SMEs, Mariano Millet, Senior Manager, S.J. Grand Financial and Tax Advisory & Chair of the SME Forum, European Chamber

16:30 – 17:00 Protecting and Enforcing IP Rights in China, Jamie Rowlands, Partner, Wragge Lawrence Graham & Co.

17:00 – 17:30 Making a Case for SMEs: What We Can Learn from SME Cases, Naomi Saunders, Project Manager, China IPR SME Helpdesk

17:30 – 18:00 Q&A and closing remarks, moderated by Mariano Millet

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Speakers Information

Ms. Cindy Jensen, General Manager, BOLDMOVES CHINA & EU SME Centre Expert

Cindy Jensen is the Founder and Managing Director of BOLDMOVES CHINA. She has extensive experience working for and advising MNCs and SMEs from China, Europe and North America. BOLDMOVES CHINA is a management consulting firm focused in the areas of strategy development, change management, designing and facilitating Leadership Development programs for senior leaders throughout Asia Pacific.

Cindy has been living in China for over 13 years and was awarded the People’s Choice Award for Entrepreneur of the Year, Women in Business in 2012. Her own corporate experience spans over 15 years working in Senior Leadership roles with Frito-Lay, a division of PepsiCo and TELUS Mobility in Canada. She is also a credentialed Executive Coach and a member of the International Coaching Federation and a Mentor Coach for qualifying ICF ACC candidates. Her coaching practice focuses on working with Senior Leaders from China and throughout Asia Pacific.

Cindy is a graduate of the Rutgers International EMBA program with a concentration in Finance and Strategy. She also has a BComm from Dalhousie University, Halifax, Canada.

She is on the China Advisory Board for Educating Girls in Rural China ‘EGRC’ which is a non-profit organization that provides opportunities for disadvantaged girls living in rural China to receive secondary and post-secondary education.

Cindy is presently conducting a China wide research on “Generational Differences and the Impact on Employee Engagement”. Her research is expected to be completed in later part of 2015.

Mr. Tristan Roquette, Executive Coach, Teamacting Group

Tristan Roquette is the Founder of Teamacting Group, a Consulting firm specialized in culture and management changes. He is a special advisor to General Managers and Top Executives of foreign companies, brands and institutions in China. As a consultant and executive coach, he was involved in several transformation projects, guiding his clients to act as true leaders, and through their self-conduct, developing their management teams and global organisation. Tristan has 10 years of experience as a consultant-coach, and nurtures the ambition of large companies and institutions such as Auchan, Casino, Decathlon, and the European Union Chamber of Commerce in China.

Tristan is also former member of several Boards of directors, and advises the European Union Chamber of Commerce in China and Roquette Asia.

Mr. Mariano Millet, Senior Manager, SJ Grand & Chair of the SME Forum, European Chamber

Mariano Millet has been a Senior Manager at S.J. Grand Financial and Tax Advisory since early 2011, counseling foreign invested firms from a wide range of industries in China. His areas of practice include Chinese individual and corporate taxation advisory, simulations, structuring of foreign invested enterprises, due diligence, internal control and financial modeling. Before joining SJ Grand, he was a Finance Manager for Latin America at ZTE 中兴, the largest listed Chinese telecom equipment and network solutions provider. Prior, he worked as an Investment Analyst for the United States Department of State. Mariano holds a master’s degree in Finance and bachelor’s degrees in Accounting and Business Management.

Mr. Jamie Rowlands, Partner, Wragge Lawrence Graham & Co.

Jamie is a partner in Wragge Lawrence Graham & Co’s award winning intellectual property team and head of its China office.

Jamie qualified in England in 2001 and has considerable experience in all areas of contentious intellectual property matters, and has acted for UK and international clients on patent, trade mark, design and anti-counterfeiting disputes in the English Intellectual Property and Enterprise Court, High Court, Court of Appeal, Supreme Court and the European Patent Office. He often advises clients involved in multi-jurisdictional disputes. He has a particular niche practice for technically complex and high value international arbitrations (both institutional and ad-hoc).

Within China, Jamie has had considerable experience in helping clients protect their intellectual property rights and understands the commercial considerations and potential avenues any potential litigant should asses before and during the process. Jamie also has experience in all aspects of intellectual property transactions.

Ms. Naomi Saunders, Project Manager, China IPR SME Helpdesk

Naomi Saunders is the Project Manager of the China IPR SME Helpdesk, an EU-funded initiative which has, since 2008, provided free advice to European SMEs on how to protect their IPR when doing business in or with China. Naomi has been with the China IPR SME Helpdesk team since 2010 and worked in education marketing related positions in Beijing since 2005. Naomi is originally from the UK and studied at Aberdeen University and Queen’s University Canada. Naomi’s academic background is in the field of literature and linguistics which has led to an interest in communications and specifically in developing innovative training techniques to promote business knowledge for European SMEs.


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