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Home > Calendar > Capacity Building Webinar Series | Session 5: Digital Marketing Essentials for China

Capacity Building Webinar Series | Session 5: Digital Marketing Essentials for China

  • Type :Webinar
  • Date & Time (Beijing) :Mar 15, 5:00 pm - 7:00 pm, 2022
  • Date & Time (Brussels) :Mar 15, 10:00 am - 12:00 pm, 2022
  • Venue :Online

With the aim to better understand the specificities of the Chinese market and the possibilities of entering it, the EU SME Centre, Eurochambres and SPIRIT Slovenia, are organising a 'Capacity Building Webinar Series' aiming at increasing the awareness and understanding of doing business in China for European SMEs. 

During the 5 webinar sessions, various China experts from different areas of expertise will present the cultural peculiarities, the market entry strategies, the challenges related to logistics and the distribution channels and the importance of digital marketing in China.

China made its transition to the mobile digital landscape much faster than elsewhere and companies reap the benefits by looking at user data, including geolocation, gender and even zodiac sign. Unfortunately, EU SMEs often lack the resources to make full use of what China’s digital landscape can offer. The EU SME Centre, Spirit Slovenia and the Slovenian-Chinese Business Council invite you to this last session of the webinar series where our guest expert will present the Chinese Digital landscape to help EU SMEs navigate through this particular and complete environment and compete with the local and large foreign companies operating in China.


Module 1: Relevance of E-commerce and digital marketing in China

  • Introduction to Prominent Digital Platforms: E-commerce, social networks and search engines
  • Chinese Consumer Online Purchasing Journey

Module 2: Marketing Fundamentals in China

  • China Digital trends
  • Use of KOLs
  • How to Adapt to the Chinese Context
  • Livestreaming, how to do it?
  • Budget

Interested in joining? Sign up here


Find information about the other sessions below:


About the speaker

 Luis S. Galan Lozano