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Home > Calendar > Export and Marketing Requirements for Fashion and Apparel Emerging Brands

Export and Marketing Requirements for Fashion and Apparel Emerging Brands

  • Type :Webinar
  • Date & Time (Beijing) :Jan 24, 4:00 pm - 6:00 pm, 2022
  • Date & Time (Brussels) :Jan 24, 9:00 am - 11:00 am, 2022
  • Venue :Online

The EU SME Centre and the China-Italy Chamber of Commerce (CICC)’s Quality Council are pleased to invite you to a webinar on China’s fashion and apparel market.

Based on popular demand and inquiries, the webinar provides an overview of China’s fast-moving fashion and apparel market, from the perspective of market entry strategy, customs, marketing and taxation. Specifically, it covers the main regulatory and compliance requirements that emerging brands must meet, explores the most recent cultural preferences of Chinese consumers, and addresses issues relating to the new import duties and customs clearance.

Ensure that your future road to China is smooth and safe, avoid cultural misperceptions, protect your brand from unnecessary risks. Reserve your seat for 24 January 2022, at 09:00 (CET)/ 16:00 (CST), to hear experts from the industry and ask your questions during the Live Q&A. 

Agenda:

16:00 – 16:10 (CST): Opening remarks and EU SME Centre/CICC intro

16:10 – 16:40 (CST): China market entry requirements and strategies
- Zoe Chen – Camera Nazionale della Moda Italian

16:40 – 17:10 (CST): Customs requirements for exporting fashion/apparel to China
- Gabriele Bessi- Manager of the Shanghai Branch of Savino Del Bene

17:10 – 17:30 (CST): Rules of taxation, import and export to China and upcoming trends
-  Lorenzo Riccardi – RsA Asia

17:30 – 18:00  (CST): Q&A

Interested in joining? Sign up here

 

About the speakers

Dickson Leung (Founder and Senior Partner of LehmanBrown)

ZOE CHEN

COUNSEL CHINA CHIEF REPRESENTATIVE AT CNMI
Responsible for developing of China partnership opportunities for Camera Nazionale della Moda Italiana (Italian Fashion Council) and managing relevant affairs in China, promoting Milan Fashion Week and fashion sustainability, and scouting young talents. CNMI is the organisation that coordinates and promotes the activities of Italian Fashion.
With over 12 years of experience in the fashion industry in China and aboard. Zoe Chen has a broad experience and deep understanding on cross-culture communication and fashion brands development in China market.
 

Dickson Leung (Founder and Senior Partner of LehmanBrown)

GABRIELE BESSI

MANAGER OF THE SHANGHAI BRANCH OF SAVINO DEL BENE 

Based in Shanghai, is the manager of the Shanghai Branch of Savino Del Bene, a Global Freight Forwarding Company with over 300 offices over the world. He is also a member of CICC’s Logistics Working Group. 

In 11 years of experience in China, Gabriele supported multiple companies optimizing their supply chain and import/export activities. 

In 11 years of experience in China, Gabriele supported multiple companies optimizing their supply chain and import/export activities.

Dickson Leung (Founder and Senior Partner of LehmanBrown)

LORENZO RICCARDI

MANAGING PARTNER AT RSA ASIA

Lorenzo has taught taxation at Xian Jiao Tong Liverpool University, Peking University, Shanghai Jiao Tong, Tongji University, and Hult Business School. Tax Advisor and Certified Public Accountant specialized in international taxation at IBFD Kuala Lumpur, PhD researcher in Asian tax at Shanghai University. He is based in Shanghai, where he focuses on business and tax law, assisting foreign investments in China and East Asia. He is an auditor and an advisor for several corporate groups and he is partner and Head of Tax of the consulting firm RSA, specializing in Asia and emerging countries.