The Organic & Natural Cosmetics Sector in China

 

China’s cosmetics sector has been growing rapidly in recent years. Back in 2020, the country became the world’s second largest cosmetics market after the US. China’s appetite for cosmetic products has a distinct global flavor as more than half of Chinese cosmetics consumers prefer foreign brands over local ones. The natural and organic cosmetics industry has also witnessed an increasing demand for “natural”, “organic”, “sustainable” or “green” tags. These tags are the new drivers of consumer purchasing preferences in China’s cosmetics sector.

 

Despite the potential opportunities that this segment offers to foreign brands, China’s regulatory framework doesn’t yet recognize this subcategory and the authorities hold a cautious attitude towards these new notion. It is therefore crucial for companies, particularly SMEs that are new to the market, to understand the regulation on organic and natural cosmetics in China and therefore ensure full compliance when preparing the market entry strategy for this kind of products.

 

This workshop organised by the EU SME Centre, EUROCHAMBRES and Enterprise Estonia, has the objective of giving SMEs practical advise on what to keep in mind when planning to sell Organic and Natural cosmetics in China while sharing best practices.
 

You can find the recorded webinar on YouTube here:

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