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Epermarket - Online Expat Supermarket

By EU SME Centre | Case Studies      20.08.2015     Tags: Food & Beverages, Information and Communication Technology (ICT), Retail, ... (5 more) (hide)

Epermarket is one of China’s fastest-growing online supermarkets of those aimed at the foreign community. It offers expats a wide assortment of the freshest, finest foods and beverages, imported and domestic, through its online sales site. This case study introduces the Epermarket business model, the customers it serves, and provides a glance at the challenges the company had to confront when first entering the Chinese market

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