Services
Advice

Advocacy

Training

Self-Diagnosis Tool
Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Publications
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Articles

Guidelines

Reports

Case Studies

Webinars

FAQs
Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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Registered Capital in China: What Is it and How Much Do I Need?

article| 13 September 2023

Financing Business Basics

China’s Dairy Sector

article| 29 August 2023

Food & Beverages Dairy

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Guidelines on Exporting Health Food to China

guideline| 18 May 2023

Food supplements Health supplements Healthcare

Food Additives in China: Regulations and Practical Cases

guideline| 20 December 2022

Food & Beverages Alcohol Dairy

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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SMEs in China: 2023 Policy Environment Report

report| 24 August 2023

Advocacy Policy Environment Report

China’s Dairy Sector: Market, Technical Requirements and Opportunities

report| 27 June 2023

Food & Beverages GACC Dairy

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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Digiant Global Presents its Digital Marketing and E-Commerce Solutions for Brands Entering the Chinese Market

case-study| 24 April 2023

E-Commerce Marketing cross-border e-commerce Case Study Series

PcVue Solutions by Arc Informatique

case-study| 21 December 2022

Information and Communication Technology (ICT)

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Sow, Sprout, Grow: Understanding China’s Plant-Based Food Market

webinar| 1 September 2023

Food & Beverages

The Power of Glam: Cosmetics Industry Trends and Policy Dynamics in China

webinar| 17 July 2023

Cosmetics

FAQs
Practical answers to the 68 most frequently asked questions we receive from business enquiries: selecting e-commerce platforms, registering a company in China, invoicing and paying the right taxes, getting products certified and hiring staff, the solution may be a click away.

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Partners
Our Partners

Service Providers

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

Flanders-China Chamber of Commerce

The Flanders-China Chamber of Commerce (FCCC) aims at promoting economic, trade and scientific relations between Belgium and China. It assists Flemish companies in doing business with China and supports Chinese companies wishing to invest in Flanders.Among the activities proposed, FCCC organises China conferences, workshops, networking lunches and meetings with Chinese delegations. It organises missions to China, working in close cooperation with official government bodies, whilst providing business advice.

Andalucía Lab

Andalucía Lab is a Department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, which is also part of the Ministry of Tourism, Culture and Sport, of the Junta de Andalucía.At Andalucía Lab, our mission is to promote the Andalusian tourism industry using a technological approach, making it increasingly competitive in the world market. Tourism and technology; technology and tourism.

Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here our selection of companies with a track-record of working with SMEs in the Chinese market.

Service Providers

Integra Group

Integra Group is an established provider of company secretarial, accounting, tax, HR, and financial advisory services in China. With offices and local experts in Shanghai, Beijing, Taipei, Singapore, and Hong Kong, we are prepared to deliver meaningful and actionable solutions that help our clients succeed in their industry.Our cross-border teams of accounting, tax and business advisory professionals work hand-in-hand with businesses to provide them the resources and local ‘know-how’ to go further with confidence.Our clients include Fortune 500 companies and small- and medium-sized enterprises spanning a wide range of industries including, retail, manufacturing, innovation, trade, food and beverage, and fashion. Our personalized approach helps us find solutions that meet our clients specific needs including their unique regulatory, business, cultural and language requirements.

PingPong Digital

PingPong Digital is an award-winning Chinese marketing agency with affiliated/official partnerships with Tencent, Weibo, Baidu and ByteDance. We have helped hundreds of businesses worldwide to optimise their marketing effort in targeting, acquiring and retaining Chinese consumers.Our extensive client portfolio includes a diverse collection of clients, from luxury fashion, department stores, cosmetics, chained-hotels, food & beverage, travel agencies, property developers and agencies, educational institutes to B2B machinery and information-technology brands.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

Press Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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24 October 2023

Save the Date: Understanding China Conference 2023

Event| Brussels & Online

23 October 2023

BusinessRail Entrepreneurship

Macao - Hong Kong -Shenzhen - Shanghai - Beijing

Organised by AJEPC

Press Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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17 August 2023

Take Part in Our Case Studies on European Wine in China

The EU SME Centre is in the process of updating one of its existing reports on wine. The report will…

25 July 2023

Infant Formula: New Registration Guidelines Will Enter into Force in October 2023

On 10 July 2023, SAMR released the revised Administrative Measures of Product Formulation Registration of Infant Formula Milk Powder, which will…
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Representatives of the EU SME Centre and the European Chamber Meet with the China Association for SMEs (CASME)

2 March 2023

On 21 February 2023, representatives from the EU SME Centre and the European Chamber visited the China Association for SMEs (CASME).

Both sides introduced their respective organisations and activities, and they discussed potential joint activities including a Working Group meeting.

Advice

Advocacy

Training

Self-Diagnosis Tool

Articles

Guidelines

Reports

Case Studies

Webinars

FAQs

Our Partners

Flanders-China Chamber of Commerce

Andalucía Lab

Service Providers

Integra Group

PingPong Digital

Become a Partner

Upcoming Events

Press Corner

Representatives of the EU SME Centre and the European Chamber Meet with the China Association for SMEs (CASME)

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More from the Press Corner

Take Part in Our Case Studies on European Wine in China

Infant Formula: New Registration Guidelines Will Enter into Force in October 2023

EU Ambassador Jorge Toledo Meets with the EU SME Centre

Participation in the 18th China International SME Fair and 2nd SME International Cooperation Summit in Guangzhou

Take Part in Our Case Studies on European Wine in China

Infant Formula: New Registration Guidelines Will Enter into Force in October 2023

EU Ambassador Jorge Toledo Meets with the EU SME Centre

Participation in the 18th China International SME Fair and 2nd SME International Cooperation Summit in Guangzhou

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