

“Ways to enter the Chinese market” focuses on the different options open to European SMEs considering to enter the Chinese market.
It spans the whole spectrum of possibilities: From indirect modes of entry like licensing, franchising and online selling to exporting with or without the help of local partners and investment in the form of representative offices, partnerships, joint ventures and wholly foreign-owned enterprises, every approach has its advantages depending on the goals and specific circumstances of individual companies.
This report aims to introduce them all and give pointers as to which strategy is most suitable for your business.
In the report, you will learn:
1. Preliminary remarks
2. Broad methods of market entry
3. Exporting
4. Licensing and franchising
5. Selling online
6. Directly investing – Wholly foreign-owned enterprises and joint ventures
7. Direct investment – partnerships
8. Branches
9. Representative offices (“ROs”)
10. Pilot Free Trade Zones (“PFTZs”)
11. Using Hong Kong as an entry point to mainland China
12. Recommendations regarding the best way to enter the Chinese market
Note:
The EU SME Centre Phase II officially runs out on April 6, 2020. Publications remain available for downloading for EU SME users of the website. For further queries on the reports, you are recommended to contact the authors directly or email at info@eusmecentre.org.cn.