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WAKE Energy Drinks – Promoting Active Healthy Lifestyle in China

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Food & Beverages
case-study| 22 June 2017

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WAKE, the British active lifestyle drink, had the official launch of its Guarana & Green Tea based cherry flavour beverage in China at the British Motorsport Festival in Beijing on Oct 1st 2016.

The drink is positioned as a premium brand for the affluent brand conscious female segment in a market of lower priced male oriented extreme sport energy drinks. It is selling via off trade, sports venues and on-line channels.

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