Dog and cat owners in urban areas in China spent RMB 206.5 billion (€27.5 billion) on pet food, supplies, medicines, and services in 2020. Pet food makes up the largest part of the market in China and is the primary driver of its growth, while the pet supplies and pet services markets in China are still in their infancy and relatively disparate.
In any case, the market for pet food, supplies, medicines, and services will likely see a boost in sales due to the COVID-19 pandemic, with people spending more time at home and finding that their pets help curb loneliness and relieve stress.
This report navigates the pet food, pet supplies, and pet services market in China, analysing the existing competitive landscape and detailing the latest relevant policies, laws, and provisions. It then moves on to current and future developments, consumer trends, and opportunities and challenges in the pet product market for EU SMEs.
Executive summary
1. An overview of the market
1.1. Market size and demographics
1.2. Drivers of a growing market
1.3. Regulations regarding pets in China
2. Pet food
2.1. Definition and market size
2.2. Key audiences and ways to reach them
2.3. Drivers of purchasing decisions
2.4. Market entry requirements
2.5. Distribution channels
2.6. Key competitors: Chinese and international
2.7. Recent and future developments
3. Pet supplies
3.1. Definition and market size
3.2. Key consumers and ways to reach them
3.3. Drivers of purchasing decisions
3.4. Market entry requirements
3.5. Distribution channels
3.6. Key Chinese and international competitors
3.7. Recent and future developments
4. Pet services
4.1. Definition and market size, with a focus on pet spas, clinics, training, and hotels
4.2. Key buyers and ways to reach them
4.3. Drivers of purchasing decisions
4.4. Regulations and compliance requirements for investing in pet services in China
4.5. Distribution channels
4.6. Key Chinese and international competitors
4.7. Recent and future developments
5. Opportunities and challenges
