SMEs’ Supply Chain Strategy Shift

webinar| 22 November 2023

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Opportunities and Challenges of Global Supply Chains for SMEs

After three years of travel restrictions, European headquarters are finally rebuilding their physical connections with their branches in China. Many started arranging intensive visit schedules at the very beginning of 2023. Businesses are reviewing their performances in the China market and their supply chain strategies to maintain profitability and market share.

This event organised by the EU SME Centre and the European Union Chamber of Commerce in China aims at helping European SMEs to gain a comprehensive understanding of the current situation and trends of global supply chains. In this video, representatives of two European companies active in China discuss the adjustments they made to their supply chain strategies, the rationale behind their decisions. They also share the impacts these decisions had on their local operations.

Video chapters

Session Introduction

– Liam Jia, Team Lead, EU SME Centre

EU SME Centre Overview

– Events and publications on resilient supply chains

Supply Chain Strategy Shifts

– How to ensure supply chain resilience in China and elsewhere

Supply Chain Localisation Strategy

– Alessandro Moalli, General Manager, Sisme (Tianjin) Electric Motors

Group Supply Chain Relocation

– Cindy Zheng, CFO, WAGO Electronic (Tianjin)

Q&A Session

– Panel discussion

Speakers
Liam Jia
Team Lead, EU SME Centre

Liam is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. Solid working experience in project and operations management, financial and risk control in the EU context.

Experienced speaker and author of publications on a range of topics including the Environment sector, SME Digitalisation and F&B distribution. Great team player, generating positive influence on teammates.

Alessandro Moalli
General Manager of Sisme (Tianjin) Electric Motor Co., Ltd

Alessandro Moalli has been in China since 2004. He is the founder General Manager of Sisme (Tianjin) Electric Motor in China. He has since led the business to expand and increase the recognition of its brand. Sisme is an electric motors manufacturer, serving both local and overseas markets as a supplier for leading manufacturers of refrigeration compressors.

In April 2023, Alessandro Moalli was elected Chair of the European Chamber Tianjin SME Forum.

Cindy Zheng
CFO of WAGO Electronic (Tianjin) Co., Ltd

Cindy Zheng majored in International Banking and Professional Accounting at NanKai University. She has been the CFO of WAGO Electronic (Tianjin) Co., Ltd since Feb. 2015. She is in charge of HR, Finance, Supply Chain, and EHS departments and is Chairman of Board, Legal Representative of M&M Software (SuZhou) Co., Ltd, a WAGO Group Company since October 2020.

She served as CFO of 3 companies of Turck in Tianjin from 2008 to 2014. From May 2002 to June 2008, she was Board Director and Business Operation Controller for Ecolean (TianJin) Co., Ltd. From 1992 to 2002, she worked with HSBC (TianJin) and LVMH (Shanghai).

In May 2023, Cindy Zheng was re-elected to the Board of European Chamber Tianjin Chapter.

More on Supply Chain Strategies

Report: Supply Chain in China – Challenges and Good Practices for SMEs within Industrial Goods

The COVID-19 pandemic has exacerbated the importance of applying good frameworks for supplier selection, continuous monitoring of the supply chain on a strategic and operational level, structured risk analysis, and good communication with suppliers. This report gives an overview of the Chinese supply chain environment relevant for European industrial SMEs. Specifically, it details recent regulatory changes and shows the regional differences among key geographical manufacturing clusters in China. Read the report >

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