Post event | Europe-China Gaming & E-sports Industry Connect 2021

30 September 2021

On 24 September, the EU SME Centre and its partner China Britain Business Council successfully held the Europe-China Gaming and E-sports Industry Connect.

This purpose of the event was to help European gaming & e-sports companies to understand the requirements, directions and needs of the Chinese gaming & e-sports market, and to connect with China’s biggest players in the sector, by facilitating contacts and exchanges.

Specifically, the event was divided in two parts:

  • Presentations on the European and Chinese gaming & e-sports markets, including two specific roundtable discussions on various regulatory and market aspects. During this part, the “China-Europe Game Industry Development Report (2021)” was released by Entbrains – and available for download on our website here
  • Industry connect, during which 7 European companies did a pitching to introduce themselves to the Chinese audience. These included companies from Poland, Italy, Romania, Austria, Czechia and UK. A brochure with detailed introductions on the companies can be downloaded from our website here

The event was attended by other 40 European participants online, and more than 60 Chinese companies offline in Shanghai. The event was organised in partnership with the National Base for International Cultural Trade (Shanghai), the Shanghai Online Game Association, and the Shanghai E-Sports Association. The event is also strongly supported by the European Games Developer Federation, Romanian Game Developers Association (RGDA) as well as AdvantageAustria.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information

More from the Press Corner

Event Recap: Data Compliance and Protection for Businesses in China

Press release| 31 May 2024

Training Session on the CIFER System with GACC in Beijing and Online

Press release| 28 May 2024

Call for Experts: New Report on Recycling Technologies

Open Call| 15 May 2024

Recap: EU Agri-food Delegation Visit to China with Commissioner Janusz Wojciechowski

Press release| 9 May 2024

Event Recap: Data Compliance and Protection for Businesses in China

Press release| 31 May 2024

Training Session on the CIFER System with GACC in Beijing and Online

Press release| 28 May 2024

Call for Experts: New Report on Recycling Technologies

Open Call| 15 May 2024

Recap: EU Agri-food Delegation Visit to China with Commissioner Janusz Wojciechowski

Press release| 9 May 2024