Getting EU SMEs Ready for Upcoming Trade Fairs in China

21 January 2022

On January 20, the EU SME Centre, Eurochambres and the Italian Association for Foreign Trade organized an online workshop with the objective of giving European SMEs some tools for better practicing their participation in China’s trade fairs in 2022.

The workshop gathered around 40 participants from the EU and COSME associated countries, who got insights on how to better asses the importance of trade fair participation and intellectual property concerns, starting from early in the process, as well as during the trade fair, and concluding with how to best follow up after a concluded trade fair. The webinar’s topic was presented by two expert speakers, Bart Horsten from Horsten International and Valentin de le Court, IP Expert with China IP SME Helpdesk.

Both speakers shared examples of how to make the best out of trade fair participation in China, as well as how to best adapt to a doing it, even if you have to do it remotely from outside China.

The session featured a special greeting from the Secretary General of the Italian Association for Foreign Trade, David Doninotti, and included a Q&A session where the participants of the workshop got to ask their questions from the speakers.

If you missed this webinar or would like to re-watch it, you can find the recorded webinar [here]. If you want to learn more about hot to get ready for trade fairs in China, you can download the guideline “Guide to Trade Fairs in China” or watch a previous webinar on this topic organised on 16 July 2021: ”Get Ready For The Show: Preparation to Trade Fairs in China”.

About Associazione Italiana Commercio Estero

Founded in 1946, AICE is an independent entrepreneurial association which represents and supports Italian companies dealing with international trade activities (both import and export) and interested in growing on foreign markets. Aice represents Italian companies that are committed predominantly to commercial activities abroad, as well as the services related to such activities. Membership is open to all companies resident in Italy and interested in international trade activities or that provide assistance to such companies in the promotion and furtherance of import/export activities (i.e. financial and logistic services, export credit insurance, certifications, etc.)

Moreover, Aice supports foreign companies interested in the Italian market by assisting them in the search for potential Italian business partners (suppliers, buyers, distributors, and agents), offering a consolidated wealth of professionalism, contacts and knowledge.

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