China’s healthcare market is growing like no other. The country wants to invest around EUR 36 billion in the sector until 2020 to improve overall healthcare for its citizens, a move that is urgently needed to alleviate the often dire situation of millions resulting from the elimination of many state-sponsored healthcare and pension benefits since the 1990s.
Whereas ten years ago around 80% of Chinese did not have health insurance, coverage is close to universal today. With further opening up of the sector to foreign investment, demand for high-quality products and services offered by European SMEs will rise quickly, driven mainly by a growing middle class looking for treatment on a par with Western standards.
Watch this webinar to receive information on:
- Market overview featuring information on market size, structure and sub-sectors of China’s healthcare industry;
- Growth drivers and trends in key sub-sectors;
- The regulatory framework;
- Opportunities and challenges for EU SMEs; as well as
- Other information such as exhibitions, industry associations and other useful links relevant to healthcare.
About the Speaker
Dr. Sara Medina is a Member of the Board of SPI, an international consulting group with offices located in Europe, the USA and Asia (Beijing and Macao). Dr. Medina contributes to the overall management of SPI and is responsible for managing SPI’s activities and services in China since 2004. She has coordinated projects for public and private sector clients in Europe and around the world, including projects for international organisations in innovation management, technology transfer, R&D, internationalisation, sector studies, establishment of partnerships and policy development. She also advises private and public sector clients in a range of industries and in different geographical regions and manages projects funded by the European Commission, the World Bank and Inter American Development Bank. Previous to SPI, she worked with Accenture in the consulting area, where she developed marketing and industrial strategies for a number of distribution and manufacturing companies. Dr. Medina has a Bachelors degree in Food Engineering from the College of Biotechnology in Portugal, a European Masters degree in Food Studies from 5 major European Universities and a Ph.D. degree in Food and Resource Economics from the University of Florida, USA.
You can find the recorded video on Youtube: