In 2012, China’s imports of meat products reached more than EUR 3 billion. Main suppliers were NAFTA countries, particularly the US, followed by the EU. According to the UN Food and Agriculture Organization, meat imports may rise three percent annually over the next ten years to 1.7 million tons in 2022, mainly due to the growing population, urban expansion and growing wealth in the country. Recent food safety scandals are driving demand for imported meat products as well, further increasing opportunities for EU exporters.
Since the control of the meat supply chain at an international level is one of the priorities of the Chinese Government, managing the meat importing process and conforming to a multitude of regulations in the complex regulatory framework is a major challenge for meat exporters.
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Attendance is free for EU SMEs and intermediaries.
About the speaker
Jordi Baqué Pons has been supporting Spanish F&B companies to export globally since 1991, with a focus on meat and meat processing. As an international trade advisor for the Girona Chamber of Commerce, he assisted exporters by providing market research, training, promotional activities as well as export documentation services. Since 2006 he acts as Director of the International Trade Department and is responsible for the coordination and supervision of all internationalisation services provided by the Chamber. As a member of the China Experts Network of the Understanding China Programme, he is responsible for the implementation of a consulting centre for Girona’s agro-food sector to facilitate exports to China. Jordi holds a degree in business and sociology from the Universitat Autònoma in Barcelona.
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