Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). Added value generated by those providing cultural and entertainment goods and services have been surging 21.96% year on year to hit RMB 1.35 trillion (EUR 170 billion) in 2011.
Expanding into the Chinese market represents an exciting opportunity for European SMEs to reap additional profits, but what are the right steps that your cultural or creative enterprise can take to internationalise to China?
This first webinar of a two-part series will focus on tangible creative products such as design ware, architecture and fashion and offer practical advice on establishing and operating your business in China as well as protecting its ideas and innovations through intellectual property rights, including:
• Identifying and protecting your business’ IP • Registering designs, copyright and trade marks in China • Copyright vs. Design Patents: which protection method is right for your business • Licensing to third parties • Market entry and moulding your product to local tastes • Setting the right price • Complying with China standards and regulations
You can find the recorded video on Youtube: