

When it comes to doing business in China, European SMEs can pick from several options, from indirect modes of entry like licensing, franchising and online selling to exporting with or without the help of local partners and investment in the form of representative offices (RO), partnerships, joint ventures and wholly foreign-owned enterprises (WFOE or WOFE). Every approach has its advantages depending on the goals and specific circumstances of individual companies.
This webinar aims at introducing the modes of entry onto the Chinese market without the help of a local partner (i.e. WFOE or RO) and will provide the following elements:
You can find the recorded video on Youtube: