Walking the Silk Road or How to Access the Chinese Market | EEN Internal Training

  • Date
    10 December 2015 - 10 December 2015
  • Beijing Time
    9:00 AM - 8:30 PM
  • Venue
    Hotel Divani Palace Acropolis Parthenonos 19, Athens 117 42, Greece
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Description of the training

The training event is aiming to strengthen the knowledge of Enterprise Europe Network partners on issues regarding the Chinese Market and provide better understanding of partnership opportunities, modalities and specificities in Chinese business environment.

Activities of Enterprise Europe Network in China will be presented and further collaboration between Chinese and European partners will be explored both in business and technology fields. Specific subjects of interest such as entering the Chinese market, identifying the suitable Chinese partner, protecting IP and others will be presented in detail. The training will be organised in four sessions.

Target participants

The training is addressed to Enterprise Europe Network advisors offering technology brokering as well as business support services (especially in legal and IPR issues) to SMEs, research centers, universities and other organisations. Its overall aim is to provide them with insights on how to support their service recipients entering the Chinese market and establishing reliable, long-term partnerships.


9:00-9:15 Registration Session A 9:15-9:30 Welcome and introduction PRAXI Network, All 9:30-10:00 Structure and function of EEN in China, by EUPIC 10:00-10:30 Update your calendar – Major Events in China, by EUPIC 10:30-10:45 Insights by the Hellenic Chinese Chamber, by Stamatina Markou, Chinese Chamber of commerce 10:45-11:00 Coffee Break Session B 11:00-13:00 Partner search, partner verification and due diligence on potential business partners, by the EU SME Centre 13:00-14:00 Lunch Break Session C 14:00-15:30 IPR protection in China, by Elio de Tullio, CHINA IPR SME Helpdesk 15:30-16:00 Coffee Break Session D 16:00-16:45 Technology Transfer between China & Europe, by Kiran Choudhry, Beijing Technology Exchange and Promotion Center 16:45-17:15 Major Trends in China changing the business and technological environment: Experience by Dragon-Star project, by Epaminondas Christophilopoulos, PRAXI Network 17:15-17:45 EU-China partnerships: Case Studies, by EUPIC, Kiran Choudhry, Beijing Technology Exchange and Promotion Center 17:45-18:00 Open Discussion – Closing Remarks 20:30 Dinner in Chinese Restaurant

The agenda is available for download after logging in.

For more information please contact Alexander Alles: alexander.alles@eusmecentre.org.cn

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