Understanding the Food & Beverage Market in China | EU SME Breakfast Seminar

  • Date
    28 April 2017 - 28 April 2017
  • Beijing Time
    8:30 AM - 10:30 AM
  • Venue
    The Luxembourg Embassy
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The EU SME Centre and the Benelux Chamber of Commerce are delighted to invite you to join our next edition of EU SME Breakfast Seminar “Understanding the Food & Beverage Market in China“. The aim of this seminar is to look at the export of food & beverage products to China by Benelux companies and to learn which food & beverage products China will be importing in the next couple of years.

Our speakers will also give information about market access (how to get your products on the shelves) and market development (how to sell), explain the ‘shelf price’ problem and look at the impact of the ‘mobile shopping’ for F&B brands.

Finally, we will also look at import & export regulations and food safety laws.


08:30 – 09:00 | Registration

09:00 – 09:30 | Updates in China’s Imported Food and Beverage Market, by Rafael Jimenez, Business Development Advisor at the EU SME Centre

09:30 – 10:00 | Doing Business in China’s Potato Industry: Agriculture, Processing and Case Studies, by Oscar Salet, Director at Kiremko & Tolsma Grisnich China

10:00 – 10:10 | Q&A Session

10:10 – 10:30 | Networking

Introduction to the speakers

Rafael Jimenez Business Development Expert EU SME Centre

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics and has three sons.

Oscar Salet Director Kiremko & Tolsma Grisnich China

Oscar Salet is currently director of the joint office of Kiremko and Tolsma-Grisnich in China. Kiremko is a leading full-range supplier in the potato processing industry, while Tolsma Grisnich is the worldwide market leader in handling and storage equipment for potatoes, carrots and onions. This partnership is specialised in designing and delivering turn-key potato processing facilities. This successful formula has resulted in projects for the big 5 multinational potato processors (McCain, Lamb Weston, Simplot, Aviko and Farm Frites), as well as for local players in the industry, new and old.

He has been working for over 10 years in greater China, among others as director of the Netherlands Agro, Food & Technology Center (NAFTC) in Beijing, business development manager at the buying and sourcing office Asia Expo Consultants in Hong Kong and as chief representative at the Netherlands Business Support Office in Wuhan, Central China. He holds a Master of Arts degree in Chinese Studies from Leiden University, studied Chinese at National Taiwan University and Industrial Designing Engineering at Delft University of Technology.


Member price: 150 RMB | Non-member price: 200 RMB

Please register at pa2-bj@bencham.org

Only 25 seats are available

EU SMEs and intermediary organisations within the EU SME Centre’s network enjoy member price.

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