SME Shanghai Government Dialogue: Thinking Small to Grow Big – Fostering a Stable Development Path for SMEs in China

  • Date
    11 October 2023
  • Beijing Time
    14:00 - 16:00
  • Location
  • Venue
    European Chamber Shanghai Office Unit 2204, 22 Floor, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai
  • Open to
    All European SMEs
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Please note that seating is limited at the venue; your attendance will be confirmed by an email sent by the European Chamber Shanghai events team before the event.

In an era marked by economic instability and fluctuating financial markets in China, small and medium-sized enterprises (SMEs) find themselves at a crossroads. The Chinese government has released policies and regulations to support foreign SME development. A deep understanding of the policy direction and trust building between enterprises and local government could result in business wins for European SMEs. The first step for these SMEs is to gain access to the local government in order to be able to fully leverage the resources available.

This event serves as a platform to connect European SMEs with the Chinese local government for deep engagement and networking, as well as an opportunity to discuss the issues, recommendations, and possible solutions to the key issues impacting European SMEs operating in China with industry players, local associations, and experts in government relations.

Government Participation List:

  • China Small and Medium Sized Enterprise Development Promotion Centre 中国中小企业发展促进中心
  • Shanghai Foreign Investment Development Board 上海市外国投资促进中心
  • Shanghai (International) Tax Service Center, State Taxation Administration 国家税务总局 上海(国际)纳税服务中心 


13:30 – 14:00


14:00 – 14:05

Opening Remarks
Mr Steven Basart, General Manager of Shanghai Chapter, European Chamber

14:05 – 14:25

Keynote Speech One
Dr Jin Tieying, Professor, Director of the Policy Research Division of China International Cooperation Association of SMEs (CICASME) 中国中小企业国际合作协会

14:25 – 14:30

Keynote Speech Two
Mr Carlo Diego D’Andrea, Vice President, European Chamber, Chairman, Shanghai Chapter

14:30 – 14:50

Keynote Speech Three
Mr Xue Feng, President of the Shanghai Foreign Investment Development Board 上海市外国投资促进中心

14:50 – 15:00

Latest Tax Policy Updates
Mr Xiao Yang, Tax Service Consultant, 12366 Shanghai (international) Taxpayer Service Centre 国家税务总局上海(国际)纳税服务中心

15:00 – 15:20

Break for Networking between EU SMEs and the Local Government

15:10 – 15:40

Panel Discussion: SME Business Landscape in China: Journey to Sustainable Growth and Innovation

Ms Ester Cañada Amela, Advocacy Manager, EU SME Centre, European Chamber

Ms Zipei Xu, National Vice Chair of the Environment Working Group, European Chamber, and Marketing and Communication Manager, PowerCell Fuel Cell (Shanghai) Co.,Ltd

Mr Michael Kruppe, CEO and General Manager, Shanghai New International Expo Centre Co., Ltd.

Ms Nathalie Ieong, Expertise/Operations Manager, Terao Asia

Mr Ether Yin, Co-founder and Head of Policy Research, Trivium China

15:40 – 15:55

Q&A session

15:55 – 16:00

Closing Remarks
Mr Carlo Diego D’Andrea, Vice President, European Chamber, Chairman, Shanghai Chapter

Carlo Diego D’Andrea
Vice President, European Chamber; Founding Partner and Managing Director, D’Andrea & Partners

Founder and Managing Partner of D’Andrea & Partners Legal Counsel, and Founder of DP Group.

Carlo Diego D’Andrea graduated in Law at the University of Teramo (Italy). He then obtained a Masters’ degree in Corporate Advisor at LUISS University in Rome and a Diploma in Chinese Studies at Nanjing Normal University and is a member of the Italian Bar Association.

Mr. D’Andrea arrived in China in 2005 and is fluent in Italian (mother tongue), English, Mandarin Chinese and Spanish. He mainly deals with cross-border mergers and acquisitions, assistance in ODI/FDI and intellectual property rights.

He is also acting as National Vice President of the European Union Chamber of Commerce in China and Chairman of the Shanghai Chapter.

Tieying Jin
Director of the Policy Research Division of China International Cooperation Association of SMEs (CICASME)

Dr. JIN Tieying, professor, is Director of the Policy Research Division of China International Cooperation Association of SMEs (CICASME). He received his Ph.D. degree in Economics from Renmin University of China in 2009 and a Bachelor’s degree in Economics from Liaoning University in 2004.

He has been engaged in the research and development promotion of small and medium-sized enterprises for a long time, published dozens of books and papers, and undertaken more than ten projects of national ministries and commissions.

Xue Feng
President of Shanghai Foreign Investment Development Board

Xue Feng is the President of Shanghai Foreign Investment Development Board (Shanghai Overseas Investment Development Board), known as ‘Invest Shanghai’.

He has served in the World Trade Organization Department of the Ministry of Commerce, P.R.C., and as Deputy Director of the Department of Trade in Services of Shanghai Municipal Commission of Commerce (during which he also served as Assistant General Manager of National Base for International Cultural Trade (Shanghai)).

He has participated in the negotiations on China’s non-agricultural market access, non-tariff trade measures, trade facilitation and government procurement in the World Trade Organization. He participated in the negotiations on the China-Australia Free Trade Agreement. In SCOFCOM, he participated in the formulation and implementation of policies related to service trade in China and Shanghai, especially responsible for international cultural trade and service trade statistics. He is currently leading a team of Invest Shanghai specialised in promoting both inward and outbound investment projects, promoting the business environment of Shanghai as a whole, and formulating an investment promotion partnership both within Shanghai and around the world through his local team and its overseas representative offices in Los Angeles, London, Frankfurt, Osaka and Gothenburg.

Xiao Yang
Tax Service Consultant, 12366 Shanghai (International) Taxpayer Service Centre

Xiao Yang graduated from Renmin University of China and went to Kedge Business School in France in 2019 on an exchange programme, where he obtained a Bachelor’s degree certificate. He masters three languages: Chinese, English and French.

He is currently working in the Shanghai Municipal Tax service, State Taxation Administration. He is the backbone of the tax bureau’s business. He has served as 12366 tax consultant and has a rich experience in communicating with enterprises and individual taxpayers. At present, he is mainly responsible for VAT and invoice-related policies and businesses, and has rich work experience in tax artificial intelligence consulting.

Ester Cañada Amela
Advocacy Manager, EU SME Centre, European Chamber

Ester Cañada Amela manages the Advocacy Platform at the EU SME Centre, an EU-funded project implemented by the European Chamber and four other partners. As a part of this work, she manages the Chamber’s Standards and Conformity Assessment Working Group, coordinates relations with European institutional stakeholders, and monitors and analyses relevant EU policies.

Ester holds a double masters’ degree in European and Asian Affairs from Sciences Po Paris and Fudan University, as well as a BA in Translation from the Autonomous University of Barcelona.

Zipei Xu
Marketing and Communication Manager, PowerCell Fuel Cell (Shanghai) Co.,Ltd

Ms Zipei Xu is National Vice Chair of the Environment Working Group at the European Union Chamber of Commerce in China. She is the Marketing and Communication Manager at PowerCell Group. She is responsible for brand marketing strategy for the China market and PR relations.

PowerCell Group is a word leading fuel cell manufacturer with almost 30 years history. PowerCell Group develops clean hydrogen fuel cell stacks and system with high efficiency. With products running in six continents, PowerCell Group helps customers reach zero emission goals.

She has 7 years’ experience in renewable energy industry with market research across 10 countries. Zipei has hands-on experience on renewable energy projects in transportation and stationary fields.

She is leading the team to achieve a strong brand position in fuel cell industry by building a sustainable and high-quality brand reputation in China market.

Michael Kruppe
CEO and General Manager, Shanghai New International Expo Centre Co., Ltd.

Michael Kruppe is the CEO and General Manager at SNIEC (Shanghai New International Expo Centre). He serves as board member in several prominent organisations, including the German Centre of Commerce and Trade Shanghai, the UFI Global Exhibition Association, the Asian Exhibition Association (AFECA), the German Chamber of Commerce East China, and holds positions as the Vice Chair of the Chinese Venue Association and Chair of the Pudong Modern Industry Association. Michael’s career is further distinguished by prestigious awards, including the 2017 Shanghai Magnolia Award presented by Han Zheng, the title of “Person of the Year in the Exhibition Industry” in 2018, and the Honorary Shanghai Magnolia Award bestowed by Mayor Gong Zheng in 2021.

Prior to his role at SNIEC, Michael was the General Manager for German and Irish companies in China from 2002 to 2013. During this period, he played a vital role in formulating and executing sales and marketing strategies across China and Asia, with a primary focus on multinational corporations targeting both local and international markets. His responsibilities included overseeing the establishment of two substantial factories and operations in Shanghai, alongside actively participating in the planning and execution of exhibitions.

Nathalie Ieong
Terao Asia Operations Manager

Nathalie has more than 10 years of energy field experience. She specialises in sustainability and energy project coordination. She is currently managing the operations of Terao in Asia. She manages Carbon footprint assessment projects for the operations of European companies in China as well as Building Sustainability projects involving Green Building Certification, Energy Efficiency & Low Carbon topics.

She holds a Master’s degree in International Energy Management from Tsinghua University, China & Mines ParisTech, France.

Ether Yin
Co-founder and Head of Policy Research, Trivium China

Ether Yin is the Co-founder and Head of Policy Research at Trivium China, a Beijing-based strategic advisory firm.

Before founding Trivium, Yin was the China analyst at BowerGroupAsia, a US strategic advisory firm, where he advised multinational companies on developments of China’s political and policy space. Previously, Yin was the senior consultant at North Head, a Beijing-based public affairs consultancy, where he advised multinational companies and foreign governmental organisations.

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