The Imported Wine Market in China

It is remarkable that 22 out of the 28 EU Member States export wines to China.

Learn in this webinar what has been the performance of the imported wine market in China in 2017. Have look also at our estimates for 2018. Find why import of bulk wines are booming, if champagnes are back and at what price, who’s growing more in still wines or the impact of Free Trade Agreements China has with some wine countries and how does it affect the exporting price of EU wines. We talk about the category, the market, the consumer, and the suppliers.

Finally, we ask importers, either foreign or Chinese, retailers, brands, and consultants, what is their own sentiment about the future of imported wines in 2018.

You can find the recorded video on YouTube. To access the webinar slides please, log in.

About the Speaker

Rafael Jimenez, Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.