The Cream of the Crop: Exporting Dairy to China

  • Date
    24 May 2023
  • Beijing Time
    16:00 - 17:50
  • Brussels Time
    10:00 - 11:50
  • Location
  • Venue
  • Open to
    All European SMEs
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China is the third largest dairy producer in the world – behind India and the United States – and the second largest in Asia. It is the country with the highest milk deficit in the world, according to figures from the Food and Agriculture Organization of the United Nations, meaning that its large output is only sufficient to meet around 70% of domestic market demand.

For this reason, China is currently the world’s largest dairy importer. The most popular dairy product categories in this market are milk, baby formula and yoghurt. New Zealand, Australia, the United States, Germany, and France are currently among the major suppliers of dairy products for the Chinese market.    

On 24 May 2023, the EU SME Centre, in cooperation with the Embassy of the Slovak Republic in China, the Embassy of the Czech Republic in China, the Ministry of Agriculture and Rural Development of the Slovak Republic, and the State Veterinary and Food Administration of the Slovak Republic, is organising a free webinar to provide European SMEs with practical information and guidance on how to export dairy products to the Chinese market. What are the market trends in the dairy sector in China? What are some of the practical steps SMEs can take in order to successfully enter the Chinese market? What are the potential challenges and opportunities dairy exporters should be aware of? 

Join this webinar to: 

  • Understand how to register with the General Administration of Customs of the People’s Republic of China (GACC) and how to prolong or renew your certification.
  • Know where to find your customers as well as experienced importers and distributors
  • Learn about the procedures and processes to successfully enter into the Chinese market.
  • Get tips on marketing, consumer tastes, and other aspects of the dairy sector in China.
  • Understand practical issues like labelling your products according to the regulations. 
  • Learn best practices to register trademarks and protect your intellectual property rights.

This event is free of charge and open to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme. It is also open to all stakeholders and partners of the EU SME Centre and co-organisers of the event. 


16:00 – 16:10

Words of welcome
Introduction by the EU SME Centre, the Embassy of the Slovak Republic in China, and the Embassy of the Czech Republic in China

16:10 – 17:00

Keynote presentation on the dairy market and its regulations in China
Rubén Martínez Gómez, EIBENS Project Manager, Market Intelligence Dept.
Lydia Ye, EIBENS Market Intelligence Team Member

17:00 – 17:20

IP Protection in China for the Dairy Industry
Lisa Lu, IP Business Advisor, China IP SME Helpdesk

17:20 – 17:35

Experience sharing and best practices from a Czech dairy company founder in China
David Vichra, founder of the dairy company BeFood

17:35 – 17:50

Q&A session and concluding remarks

Keynote speakers
Rubén Martínez Gómez
EIBENS Project Manager, Market Intelligence Dept.

Rubén has lived in China for over 6 years, and his career has always been focused on the Chinese market.

He has experience working both for public agencies and private companies. He worked at the Commercial Office of the Spanish Embassy in Beijing for the Valencian Agency of Business Internationalisation (IVACE) and worked as export manager for a Spanish leading company in the beer and soft drinks industry, being responsible of China and other Asian markets.

Currently, Rubén is Project Manager at EIBENS’ Market Intelligence department. He manages the company operations related to the development of consulting projects, assigning and coordinating team members activities and elaborating market intelligence reports and presentations. He has successfully conducted food and beverage market research and strategy projects for sectors like meat, dairy, wine, animal fodder, organic, e-commerce, etc. He has deep and up to date knowledge in regulation, marketing, distribution and sales channels in the F&B market in China.

He holds a master’s degree in Business Administration from the Polytechnic University of Valencia and specialised on international management and business internationalisation through different courses and experiences abroad.

Lydia Ye
EIBENS Market Intelligence Team Member

Lydia is a member of EIBENS Market Intelligence team, being responsible of market research and analysis, and has collaborated in the elaboration of several market reports and presentations, including seminars with the EU SME Centre, covering topics such as organic F&B, dairy, and GI promotion.

She has previous experience working as a consultant, including 3 years in Deloitte, supporting projects of M&A, business cooperation and partnerships, which help overseas clients from a varied range of sectors to invest and expand businesses and channels in the Chinese market.

Lisa Lu
China IP SME Helpdesk, IP Business Advisor

Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition.

During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.

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