China is the biggest consumer of alcoholic drinks in the world. While the sale of the Chinese rice liquor Baijiu is still very popular, demand by local consumers for imported beer, spirits and wine has increased over the past decade.
Following recent work on an EU SME Sector Report on the Alcoholic Drinks Market in China, the aim of this webinar is to provide an overview of the alcoholic drinks market in China, retail channels available, entry model suggestions and the relevant regulations.
After attending the webinar you will have a general overview of China’s alcoholic drinks market. It will also assist EU SMEs in understanding the opportunities available to them and the associated challenges.
About the Speakers
Anna Tian is a Consultant at the China Britain Business Council (CBBC) with a focus on the Food & Beverage and Retail sectors. She has extensive experience in providing market advice to European companies looking for opportunities in China. Before she joined the CBBC, she spent eight years in professional consulting firms helping companies develop their business in China.
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