The Spirit Drinks Tasting Event will be divided into three parts: (1) an introductory seminar in the spirit drinks category on Chinese market information including market access, (2) a workshop on EU GI Spirit drinks, and (3) the GI Spirit drinks tasting with buffet reception for all sides.
I. Introductory seminar on Chinese market access
Objective: to introduce European producers from the spirit drinks category to better understand the Chinese GI spirit market and challenge of market access and market entry. Also highlighting practical challenges such as establishing IPR protection and effective distribution channels to EU GI spirit drinks producers
Attendees: EU GI spirit drinks producer representatives, EU officials
Moderator: Mr. Hans-Erwin Barth, Head of promotion of agricultural products, DG Agriculture and Rural Development, European Commission
17:30-17:55 Distribution Channels in China, by Mr. Rafael Jimenez, Business Development Advisor, EU SME Centre 17:55-18:15 Protection and enforcement of Intellectual Property Rights (IPR) in China in relation to spirits category, by Mr. Reinout van Malenstein, IP Expert, China IPR SME Helpdesk
18:15-18:30 Consumer preferences and cultural sensitivities, by Mr. Matthias Heger, WESTKORN Doppelkorn Founder, International Spirits Consultant 18:30-18:50 Case study: How to approach the Chinese market? by Mr. Lindesay Low, Senior Legal Counsel, Scotch Whisky Association 18:50-19:00 Q&A and closing remarks
II. Workshop on EU GI Spirit Drinks
Objective: to introduce European specialty spirit drinks carrying the PDO/PGI label, its history, production methods and quality.
Attendees: Chinese buyers, officials and media
Moderator: Ms Lacy Lan, Interpreter
17:00-17:30 Registration 17:30-17:40 Opening remarks, by Mr. Miroslaw Gajewski, Ambassador of Poland in R. P. China, Mr. Nikos Chatzoudis, Programme Manager, Promotion of agricultural products, DG Agriculture and Rural Development, European Commission 17:40 -18:10 EU Geographical Indications: registration, quality control procedures Representative of DG Agriculture and Rural Development, European Commission 18:10-18:40 Presentation of GI Spirit Drinks history, production methods and quality features EU GI Spirit drinks producers 18:40-18:50 The value of PDO/PGI products for the hospitality industry Mr. Bill Isler, Chief Operating Officer, Capital Spirits LTD 18:50-19:00 Q&A and closing remarks
III. GI Spirit drinks tasting and buffet reception
Objective: to taste European specialty spirit drinks carrying the PDO/PGI label, and provide a networking opportunity
Attendees: Chinese buyers, officials and media; EU GI spirit drinks producers and EU officials
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