Tapping New F&B Growth Opportunities in China

  • Date
    27 January 2021 - 27 January 2021
  • Beijing Time
    4:00 PM - 6:00 PM
  • Venue
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Date: 27 January, 2021 Time: 16:00 – 18:00 (Beijing time)

On 27 January 2021, the EU SME Centre and China-Italy Chamber of Commerce (CICC), the leading partner of phase III, are organising an event on ‘Tapping New F&B Growth Opportunities in China and Chongqing’.

2020 was a turbulent year for many European F&B exporters to China. Many SMEs have seen their market share decrease, their export costs increase dramatically, and have encountered significant obstacles and delays when dealing with the Chinese customs and new COVID-19 import requirements. Still, China’s food and beverage market remains an attractive market for European F&B SMEs: new preferences for healthy and imported foods are supplemented by the integration of supply chains and the emergence of new retail sectors. The end of the pandemic has started and consumer spending is expected to return growing in the first months of the year.

This online workshop will assist European F&B producers to understand the new opportunities in the Chinese F&B market, both nation-wide as well as specifically in Chongqing and the Central/Southwestern region. Specifically, it will provide:

  • An overview of opportunities in the F&B market in Chongqing and the wider Southwest China region;
  • Insights on how to overcome COVID-19 import-related restrictions and addressing new requirements for exporting F&B products in China – with a focus on Chongqing, Chengdu and Xi’an
  • A deeper understanding of new F&B growth opportunities in China, with a focus on digital consumers and marketplace.

You can find the recorded workshop on Youtube:

About the speaker:

Mr. Gianluca Luisi

Gianluca Luisi completes his studies in International Trade and Chinese at the University of Westminster in London, before joining a Master Degree program in International Political Economy at Peking University. After his studies, Gianluca works for some consultancy firms, with a special focus to the Chinese market. In 2014, he joins the newly opened Consulate General of Italy in Chongqing as Head of Commercial Affairs. After 3 years of full engagement in this government startup, Gianluca decides to get back to the private sector as entrepreneur. Together with a big Chinese company active in the F&B industry, he sets up a joint venture, DeZhuang International, with the aim of creating innovative Chinese food concepts for overseas markets. He now also serves as Secretary General at the World Chilli Alliance, a nonprofit organization aimed at fostering exchanges within the chili industry, and Board Member of the Italian Chamber of Commerce in China

Mr Pablo Recio Gracia

Mr. Recio has been living and working in China since 2005. During this time, he developed a strong knowledge of the Chinese market, in particular relating to F&B import and distribution processes and trade barriers, from both a legal and commercial standpoint; and attracting Chinese investment into specific projects or regions.

Currently, he is the managing director of Eibens, a company established in 2005, with two offices in Beijing and Madrid. Eibens focuses on the F&B sector, as well as cosmetics and e-commerce. It provides training, market intelligence, market entry or follow-up to European SMEs, international trade promotions agencies and public companies.

Previously, Mr. Recio worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia) as well as private companies. He holds a Bachelor in Business from the University of Granada and two Masters Degree in Quality Management and Business Internationalisation.

Pablo Recio is a frequent speaker in business seminars in Europe and China. In the last few years, he has cooperated with organisations such as the EU SME Centre, the European Union Chamber of Commerce in China, various EU-funded projects, LIAA, FINPRO or Bord Bia among others.

Interested in joining? Sign up here.

The link to the webinar platform will be sent 2 days before.

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