Selling Via Cross-border E-commerce and Free Trade Zones in China

  • Date
    20 April 2017 - 20 April 2017
  • Beijing Time
    6:00 PM - 9:30 PM
  • Venue
    NEOMA Business School Paris Campus 9 Rue d'Athènes, 75009 Paris
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Understand the buzz behind selling cross-border e-commerce in China. Get to grips with the processes involved, the pros and cons for your business, and consumer trends buying online. Learn the regulations governing CBEC and the role that the Free Trade Zones (FTZs) play. Put into practice useful tips and work out your own cross-border selling strategy for China.

This half-day workshop will focus on:

  • Which products can be sold cross-border in China?
  • Consumer behaviour.
  • How to find the right online platform for your business.
  • Price formation, collecting payments and taxes.

18:00 – 18:10 Opening Remarks 18:10 – 18:30 How FTZs work in China and the advantages of selling via CBEC in China? 18:30 – 18:50 Case studies showing the do’s and don’ts of selling cross-border in China 18:50 – 19:00 Q&A 19:00 – 19:20 Which products or services are authorised to be traded via CBEC? 19:20 – 19:30 Group discussion: Why some products are NOT on the list? 19:30 – 20:00 Coffee Break 20:00 – 20:20 Understanding the process and taxes in the FTZs 20:20 – 20:45 Team exercise: CBEC vs. general trade channels 20:45 – 21:15 How do I find the right platform for my product? Can I have a store in WeChat and sell via CBEC? How? 21:15 – 21:30 Q&A and wrap up

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