Post-Market Supervision and Management of F&B Products

  • Date
    26 April 2023
  • Beijing Time
    16:00 - 17:30
  • Brussels Time
    10:00 - 11:30
  • Location
  • Venue
  • Open to
    All European SMEs
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European SMEs in China have recently raised concerns about the sample-taking procedures from local points of sale by the State Administration for Market Regulation (SAMR) and/or local Administration for Market Regulation (AMR). For the purpose of ensuring food safety, testing for pesticides, and checking for the presence of mycotoxins, China’s SAMR and AMR conduct regular sample-checking and random checks on products that have already entered the Chinese market. What happens after products are selected for sample-checking or random checks? What does the checking procedure entail? How long is the wait for results? How can such checks affect one’s business in China? How much should businesses worry about it? 

In response to these concerns raised by SMEs in China, the EU SME Centre and the European Union Chamber of Commerce in China are inviting two experts from the international law firm Keller and Heckman to help European businesses to better understand the testing procedure and to establish an internal compliance system that is in line with China’s policy environment. During this event, Jenny Xin Li, Senior Regulatory Counselor, and Suyan (Sharon) Tian, Legal Consultant, will present compliance strategies and offer guidance for SMEs to better adapt to China’s food safety inspection processes. 

This free webinar in English is open to all SMEs from European Union Member States and countries participating in the Single Market Programme.


16:00 – 16:10

Words of welcome
Introduction by the EU SME Centre
Introduction by a representative of the Agriculture, Food and Beverage Working Group, European Chamber

16:10 – 16:40

Strategies to build an internal compliance system in line with China’s food testing procedures
Jenny Li, Senior Regulatory Counselor, Keller and Heckman
Suyan (Sharon) Tian, Legal Consultant, Keller and Heckman 

16:40 – 17: 10

Interactive discussion
Alessio Petino, Business Advisor, EU SME Centre
Jenny Li, Senior Regulatory Counselor, Keller and Heckman
Suyan (Sharon) Tian, Legal Consultant, Keller and Heckman 

17:10– 17:30

Q&A session and concluding remarks

Jenny Xin Li
Keller and Heckman Senior Regulatory Counselor

Jenny Xin Li is Senior Regulatory Counselor at Keller and Heckman LLP. Jenny has a depth of experience handling food, beverage, and agriculture regulatory compliance issues throughout the product’s life cycle, from product composition, labeling, advertising, to product approval, import/export and post-market obligations. She provides day-to-day counseling on food regulatory requirements and helps identify and address the regulatory challenges clients face as well as anticipate and adapt to the future regulatory and policy trends and changes for clients’ business success. She works extensively on food related matters in China and other jurisdictions across the Asia-Pacific region.

She plays a key role in the establishment and growth of the firm’s food law team in Shanghai. Jenny also serves as an advisory board member for World Food Regulation Review.

Suyan (Sharon) Tian
Keller and Heckman Legal Consultant

Suyan (Sharon) Tian is a legal consultant who supports the food and drug practice attorneys by monitoring developments impacting the regulations of food, food packaging, drugs, medical devices, and cosmetics throughout Asia. Sharon assists multi-national companies with regulatory compliance issues, including food and food-related products, feed and feed additives, medical devices, and cosmetics.

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