PIPL Practical Guide in Retail and China Marketing Trends in 2022

  • Date
    21 January 2022 - 21 January 2022
  • Beijing Time
    5:00 PM - 6:15 PM
  • Venue
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The EU SME Centre and CBBC are cordially to invite companies, especially SMEs from the consumer sectors to a webinar focusing on practical guide on data security and privacy compliance as well as marketing tips for the year 2022.

China’s Personal Information Protection Law was taken effect on November 1, 2021, which is a new legislation target to protect personal data leakage and malpractice. It shares some similarities with GDPR especially with its extraterritorial reach, restrictions on data transfer, compliance, and penalties. However, there are some major distinctions that foreign companies need to pay attention to. Retail companies collect and process a huge number of customers’ data and cross boarder data transfer for analysis and business purpose is not inevitable. Therefore, to well understand PIPL regulations and how it affects companies in terms of data compliance is vital for foreign companies to grow in China market.

There is mixed feedback from participating brands and e-shoppers on the Single’s Day shopping festival this year. The sales figure stands at RMB540.3 billion from Tmall (Alibaba) and RMB349.1 billion from JD.com, the two leading e-commerce platforms in China. What is the way going forward for consumer brands, retailers and e-marketplaces under the new PIPL framework? What are the emerging trends in 2022? And how international consumer brands should adjust and localise their strategies to tap into the increasingly demanding and competitive market in China? Taking the opportunity, we invited both legal and marketing specialist to address their professional answers and knowledges.

You can find the webinar here


17:00 – 17:05: Opening & welcome remarks

– Alessio Petino, Knowledge Coordinator, EU SME Centre

17:05 – 17:45: PIPL Practical Guide & How consumer business can prepare for it

Mark Schaub, Managing Partner London, King & Wood Mallesons

17:45 – 18:05: Singles’ Day 2021: Top trends all marketers need to know about

– James Hebbert, Managing Director, Hylink UK

18:05 – 18:15: Q&A


Mark Schaub, Managing Partner London, King & Wood Mallesons

Mark Schaub specializes in foreign direct investment, M&A and restructuring in China. He has advised on foreign investment projects in all major sectors in China with a cumulative value exceeding USD 20 billion. He is familiar with China issues faced by companies of all sizes and is a trusted advisor to many companies ranging from family owned businesses to Fortune 500 companies.

Mark has been lead counsel for clients in acquisitions, M&A projects, outsourcing, OEM contract manufacturing, technology licensing, compliance, restructuring, joint venture disputes, fraud, distribution, as well as day-to-day corporate advice.

He also has a YouTube channel, China: Art of Law, where he discusses commonly encountered business and legal issues in the China market. He is also the author of the following books “China: the Art of Law – Chronicling deals, disasters, greed, stupidity and occasional success in China” (CCH) and “China Strategy – Entry, Operation and Exit” (Wolters Kluwer). He is currently working on “All I Want is Everything” a book on the Chinese consumer.

Mark has been living full time in Shanghai from 1993. He joined King & Wood Mallesons in 2000. He was the first foreign lawyer to join our firm. Prior to this, he worked in the Shanghai offices of well-known German and US law firms. Mark has been consistently awarded Asia Law’s “Lawyer of the Year” for corporate work. Since August 2018 Mark has been splitting his time between London and Shanghai.

Mark speaks English, German, and Mandarin.

James Hebbert, Managing Director, Hylink UK

With fourteen years of international marketing experience, James has lived and worked in Shanghai, New York, Tokyo, and London. James’ career began at a WPP’s global network; he was selected from 1,500 candidates to be given a place on the Ogilvy Marketing Fellowship. Within six years, he was promoted from Graduate Trainee, in London, to Chief of Staff for the Global CEO Ogilvy & Mather based in New York, working across a variety of blue-chip international brands such as British Airways, SAP and Unilever. Then to China where he spent five years launching and marketing UK luxury brands. Now as MD for Hylink UK, James combines his marketing skills with his knowledge of Chinese culture to embrace Hylink’s ambition to make more Western brands a success story in the world’s fastest-growing consumer market, China.

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