CEIBS Global EMBA and the EU SME Centre invite you to attend an Executive Seminar on 29 November in Nanjing.
This exclusive lecture will look at the opportunities and challenges that new ventures face when operating on the international stage. Given their resource constraints, international new ventures face distinct challenges. Using inspiring case studies from small ventures, such as Centurion, Testin and InMobi, Dr Prashantham looks at how new ventures can succeed at internationalizing with a limited resource base. He examines how smaller companies can establish and exploit competitive advantage through network-based strategies that leverage opportunities created by the international dimension of their business.
In this real Executive MBA classroom experience, you will learn:
- The value of small ventures to partner with ‘elephants’.
- The difference between market-specific knowledge and market-neutral knowledge.
- How new ventures can innovate to internationalise cost-effectively.
- How firms lacking in resources can leverage international networks to compensate.
- How to manage and balance international growth.
18:00 – 18:45 Registration & Networking
18:45 – 20:00 Introduction to CEIBS and Global Executive MBA
20:00 – 20:30 Executive Seminar by Prof. Shameen Prashantham
20:30 – 21:00 Wine & Networking
The EU SME Centre offers 10 seats to EU SMEs interested in internationalizing their businesses.
To register, please contact Mrs. Ruru Tang by sending an email to firstname.lastname@example.org, telephone: 021 2890 5338
About the Speaker
Professor Shameen Prashantham
Dr. Prashantham is Professor of International Business and Strategy at CEIBS. Prior to joining CEIBS he was Associate Professor of International Business & Strategy at Nottingham University Business School China from 2011 to 2015. Before joining NUBS China, Dr. Prashantham spent a decade in Scotland as a doctoral and post-doctoral researcher at Strathclyde University. He is now a core Professor for the CEIBS Global Executive MBA Entrepreneurship and Innovation module.
His research focuses on new venture internationalization, in particular how start-ups partner with large multinationals as a means to improve their prospects of innovation and international expansion. His work has been published in California Management Review, Entrepreneurship Theory & Practice, Journal of International Business Studies, Journal of Management Studies and Organization Studies. His latest book is Born Globals, Networks and the Large Multinational Enterprise: Insights from Bangalore and Beyond
About China Europe International Business School (CEIBS)