How to Set Up a Cross-Border Shop in WeChat | Budapest

The EU SME Centre and the Hungarian National Chamber are pleased to invite our members to attend a half-day training workshop on how to set up a cross-border shop in WeChat.

Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.

The EU SME Centre and the Hungarian National Chamber are pleased to invite our members to attend a half-day training workshop on how to set up a cross-border shop in WeChat.

Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.

Agenda

12.30-13.00 Registration

13.00-13.30 Background

• Cross-Border is Booming
• WeChat’s Unparalleled Success in China
• Pilot Free -Trade Zones
• Consumption as the Lever to Lift China’s Economy
• Reaction to the Negative Effects of Inefficient General Trade
• Making China Inspection and Quarantine (CIQ)Part of the Solution
• A More Discerning Middle Class

13.30-14.00 The Supply Chain

• The Upstream Flow of Goods to the Chinese Consumer
• The downstream Flow of Payments to the EU Shop Owner
• Returns

14.00-14.30 The Building Blocks

• The WeChat Account
• The WeChat Shop
• Consumer Payment Options
• Warehouse and Logistics Operator at the FTZ
• Foreign Gateway to China’s Payment Providers

14.30-14.45 Coffee Break

14.45-15.30 The Procedure

• The Cross-Border Authorized List
• Trademark Registration
• Selecting a Pilot Free Trade Zone
• Select a Logistics Operator
• Registering the Product at China Inspection and Quarantine
• Open a WeChat Official Account
• Set up the WeChat Store
• Integrating a Payment Method with the WeChat Store
• Open a Bank Account in China
• Selecting a Payment Gateway

15.30-16.00 The Pros and Cons of a CBEC Shop in WeChat for Eu SMEs

• The Missing Piece: Digital Marketing

16.00-16.30 Real Case in Action

• Baby Care Category – SME from Ireland

16.30-17.00 Wechat Shop Solution

• Costs
• Return on Investment
• Q&A

Registration

The training workshop is free to attend and by invitation only.

Please click here to sign up before June 14, 2018.

Places are limited and first come first served.

About the Speaker

Brian Goff, WeChat Expert for the EU SME Centre and co-founder of Emerald Green Baby

Since 2014 Brian has been exporting to China with the company he co-founded, Emerald Green baby ltd. He has travelled to China several times a year and has built up an expert knowledge of the online Chinese market as well as establishing strong Chinese business contacts.

Brian’s focus is on cross-border e-commerce (CBEC) and the company’s logistics are based in the Shanghai FTZ giving him a unique insight into the CBEC market and ideally placed to assist European SME’s who wish to enter the Chinese market.

In addition to his Chinese business Brian has founded, managed and sold several multimillion euro companies in the food and restaurant sectors and currently owns several restaurants in Ireland.