How to Prepare for Trade Fairs in China: Selection Advice, Negotiation Tips and IP Protection

  • Date
    02 March 2016 - 02 March 2016
  • Beijing Time
    9:00 AM - 12:00 PM
  • Venue
    EUROCHAMBRES Avenue des Arts 19 A/D, 1000 Brussels
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The EU SME Centre and the China IPR SME Helpdesk invite you to join a half-day training seminar, on 2nd March in Brussels, to learn all you need to know about preparing for trade fairs in China.

Each year, numerous trade fairs covering all industry sectors are presenting you with great opportunities to promote your products in China, but do you know it can also expose your IP to potential infringers?

During this seminar, the EU SME Centre’s expert Rafael Jimenez, alongside Simon Cheetham, Team Leader of the China IPR SME Helpdesk, will share their insights on the following topics:

  • What to do in preparation for a trade fair in China?
  • Which fair should I choose to attend in China?
  • Practical tips for business negotiation in China
  • Key protection measures SMEs can take before attending trade fairs in China
  • Collecting evidence of IP infringements


9:00 – 9:30 Registration and networking

9:30 – 10:30 How to Prepare for a Trade Fair in China: Before, During and After the Event, by Rafael Jimenez, Business Development Advisor, EU SME Centre

10:30 – 11:30 How to Protect Your Intellectual Property at Trade Fairs In China: Common Issues, Strategies and Enforcement, by Simon Cheetham, Team Leader, China IPR SME Helpdesk

11:30 – 12:00 Q&A

About the Speakers

Rafael Jimenez, Business Development Advisor, EU SME Centre

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

Simon Cheetham, Team Leader, China IPR SME Helpdesk

As a China IPR Enforcement expert with over 30 years’ experience in commercial investigations, due diligence and IPR enforcement in China and internationally, he has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics.

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Payment method

Pay on the door | cash only | Invoice will be provided.

This event is supported by EU-China Business Association and EUROCHAMBRES.

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